For the next 12 weeks, True Blood will unleash a viral campaign leading up to the premiere of season 3 of the show on June 13. Here is our first look at the first promo poster to be released from the campaign:
Look closely. That’s not coffee in the pot. HBO is trying to stoke fan interest in its newest hit, True Blood, with a 12-week viral campaign that leads up to the show’s third-season premiere on June 13, reports USA TODAY’s Gary Levin. And here’s a first look a series of images that will be released, one each week.
You may recall that on Monday we got a tiny sneak peek at some behind the scenes video from the set of True Blood … so the fun promo stuff is only just beginning. I can’t wait to see what other goodies are on the way … as you may know from last season, HBO does a really great job of promoting their shows. I wonder if we’ll be able to get “blood”-infused java drinks at places like Starbucks in the very near future. HMMMM.