Despite causing a bit of controversy here in the US when it debuted on MTV late last year, Jersey Shore has been picked up by MTV Italia for broadcast in Italy. The move it seen as a smart one on MTV Italia‘s part because the derogatory term “guido” is, apparently, much-used in Italy so a show about a group of self-absorbed, self-proclaimed guidos and guidettes is likely to play well with the audience there … at least, that is the hope of the network. Here are the deets of Jersey Shore‘s move to the motherland:
Despite being deemed as the false portrayal of Italian American, “Jersey Shore” will be exposed to Italian youngsters later this month. Variety reported that MTV Italia has purchased the right to broadcast the first season of the reality show that follows so-called guidos and guidettes living under one roof. MTV Italia will start airing the show on Monday, March 22 at 10/9c. And given that MTV is aired on free TV in Italy, “Jersey Shore” could actually absorb huge rating from the 20 million plus households. Also, less or little opposition from advocacy groups are expected since the term “guido” is commonly used in the country. Although MTV defended that Snooki, The Situation, J-Woww, Sammie and the others are the “most famous Italoamericans in the world”, a leading daily newspaper in Italy thought otherwise. Corriere della Sera noted “as if the boors on ‘Big Brother’ weren’t enough, now we are importing a reality show that even boosts our country’s bad name.” In the U.S, “Jersey Shore” is often in the middle of controversy. New Jersey Italian and Italian American Heritage Commission sent a letter to Viacom, MTV’s parent company, asking them to cancel the show for its “offensive, inaccurate” portrayal of Italian-Americans. Nevertheless, MTV renewed it for season 2 because the first one concluded with 4 million viewers. The second season allegedly will be relocated to Miami, possibly Mynt Beach. The cast are expected to arrive in the new home and start shooting on March 20.
I’m of the mind that Jersey Shore may do well on Italian TV NOT because of the guido connection but because it will give Italians a PERFECT reason to laugh their asses off at American morons. I highly doubt anyone in Italy will identify with the cast of Jersey Shore … especially since many of the castmembers are NOT Italian at all. It remains to be seen how this show will be received in Italy but I’m dying to find out. Will Italians love it or loathe it? Stay tuned.