Dec 18, 2009
Watch: Rihanna, ‘Hard (Featuring Young Jeezy)’
"They can say whatever/I'ma do whatever/No pain is forever/Yup, you know this"

Rihanna, who recently got herself a new tattoo after performing as the musical guest on Saturday Night Live and who is featured on the cover of the new issue of GQ magazine right now, has released her third music video (after Wait Your Turn (The Wait Is Ova) and Russian Roulette) from her new album Rated R … which was just released last month. Yes, folks, Ri Ri is really kickin’ out the vids. Here are a few screencaps from her latest effort Hard:


Of the 3 music videos released from this new album, this track is the most up-beat … and yet, it still is not a club banger. It occurs to me that all the yeah yeah yeahs in the track hearken back to the ella ella ellas in her biggest hit song Umbrella … like she was trying to score another massive hit song. As much as I do like Hard, it’s really not on par with the awesomeness of Umbrella. That said, the music video is pretty kick ass. After the jump, check it out in full …


I’m sure Rihanna‘s detractors will have many negative things to say about this video but I like it. It’s fun, sexy and apropos for the lyrics. This is the song I want to hear remixed into a club jam … the song just needs to be kicked into gear with a faster beat. What do y’all think, do we like Rihanna‘s video for Hard?

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37 Comments. Add Yours

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  1. Gaby says:

    I love this song, she basically just showing that she is not just some scared little girl….she goes hard and she is sexy in it. LOVE LOVE her and this video

  2. syslak says:

    I forgot my purse.

  3. jk3904 says:

    like her, but why is she dressing like lady gaga, get your own style, why is everyone dressing so diffrent to get people to talk about them. be yourself

  4. All I can say is kudos to the costume people of all her videos. The outfits look super hard to make and conceptualize.

    -meream

  5. CHASE says:

    In my opinion, both GaGa and Beyonce copy Rihanna as far as her style goes. Rihanna has been sporting this style since early 2008. I like the song and the video is pretty amazing. It really annoys me when people see someone dress weird or what not people think, “OMG they’re copying Lady GaGa!” people act as if GaGa is the one who brought this new style all on her own. Hi, she didn’t.

  6. annie says:

    LOVE IT! except for her 8 year old boy haircut.

  7. rowie dobo says:

    ummm, canadian here,not into the war thang, but do support hot guys in uniforms….ohhh trouble:P…..like trent said gaga didn’t invent costume(check your sources on old school music,you’ll see) and i don’t think rihanna went into a music career thinking shes gonna wear someone elses shoes(same to gaga) but does anyone know if the blondes did any of her clothing?just asking.

  8. DannyRay says:

    Im in the military and I wished more girls looked like that while in their uniform. There is nothing wrong with her look. People need to stop hating on her. She is gorgeous, Talented and this song is the shit!! CAUSE SHE IS SO HARD YEAH YEAH YEAH SO HARD…..

  9. jenny says:

    I really, REALLY don’t like the video. it seems like she’s trying way too hard to be edgy..
    with that being said- that song is CONSTANTLY IN MY HEAD.. so she’s doing something right!

  10. Megan says:

    I like the song but i’m just not into the slutty thing. You can be sexy with clothes on. And its weird, but so many artists are trying to be edgy and different and shocking that it just becomes boring almost.

  11. Splick says:

    Where can I find those shades!

  12. Steph says:

    I agree with Megan… it’s becoming sort of “been there, done that” with the new ‘edgy’ clothing choices.
    And I think Rihanna needs to put some clothes on… I can’t help but feel terrible pity for her because it seems like everytime I see her, her boobs are hanging out. Oh, and enough with a crotch grabs/rubs.
    It seems almost like she’s doing all this to get some sort of ‘control’ over her life or something… I’m all for her doing whatever healing process she needs to do (talking about it, etc)… but a sweater on or something. You’re better then that, Rihanna.
    :D
    /end 80 year old lady rant.

  13. Kim says:

    I’m loving the shirt with the nipple tape! lol

  14. giggo says:

    i love it thanks trent

  15. kj says:

    Pretty gaga-ish..dat crazy, weird bish gaga, does edgy, avant garde beta da riri.
    I want the old rihanna back..imo this whole look at me I’m a hard, bad bitch now shit, ain’t working.

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