Dec 18, 2009
Watch: Rihanna, ‘Hard (Featuring Young Jeezy)’
"They can say whatever/I'ma do whatever/No pain is forever/Yup, you know this"

Rihanna, who recently got herself a new tattoo after performing as the musical guest on Saturday Night Live and who is featured on the cover of the new issue of GQ magazine right now, has released her third music video (after Wait Your Turn (The Wait Is Ova) and Russian Roulette) from her new album Rated R … which was just released last month. Yes, folks, Ri Ri is really kickin’ out the vids. Here are a few screencaps from her latest effort Hard:


Of the 3 music videos released from this new album, this track is the most up-beat … and yet, it still is not a club banger. It occurs to me that all the yeah yeah yeahs in the track hearken back to the ella ella ellas in her biggest hit song Umbrella … like she was trying to score another massive hit song. As much as I do like Hard, it’s really not on par with the awesomeness of Umbrella. That said, the music video is pretty kick ass. After the jump, check it out in full …


I’m sure Rihanna‘s detractors will have many negative things to say about this video but I like it. It’s fun, sexy and apropos for the lyrics. This is the song I want to hear remixed into a club jam … the song just needs to be kicked into gear with a faster beat. What do y’all think, do we like Rihanna‘s video for Hard?

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37 Comments. Add Yours

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  1. Splick says:

    I’m luvin’ this vid! And sooooooo diggin’ the mickey mouse look xD P.s. Where can I find shades like hers? First Carrie in SATC: 2 poster now Riri…MUST HAVE!

  2. Mike says:

    Ugh I love her so much lol :)

  3. Kayzilla says:

    I’m really digging the song. Despite it not being a “club” track, the song itself is fun to listen to.

    Plus she’s looking hot.. Though, the video itself was lame..

  4. leighton says:

    this is probably her best cd ever..

    and as much as I want to hate Chris Brown..his new cd is the shit..

    as horrible as the situation was they both came back better than ever

  5. Jadedkitten says:

    Boring try hard needs to stop.

  6. cc says:

    hope the troops see this!

  7. g says:

    It says video not found…did anyone else get that on theirs?

  8. Adam Bomb says:

    Hellz yeah! I loved it :D

  9. Whitney says:

    I love the video…I think this song is probably the catchiest on the album too. The album is really good….Every time I listen to it, I find myself liking it more and more.

  10. Mela says:

    I don’t know…it’s only 2 bpm slower than Hypnotize by B.I.G… I guess it depends. I think that it could be remixed a bit for a club atmosphere. I love this song. The video is some craziness, but I’ve just got so much love for this new album of RiRi’s. I was never a huge fan of her before, but this album is wicked.

  11. g says:

    I did Trent. Boo. I will look on youtube. thank you though <3

  12. joelle says:

    wow. its obvious she is trying to be like Lady Gaga with the costumes, thinking that it will help her be successful. Sad.

  13. Whitney says:

    @joelle…Rihanna was adventurous fashion-wise way before Gaga came on the scene….

  14. Vanessa says:

    I like this song although I’m already getting sick of it. The video is okay, she looks super hot – I guess she wants to support the war and try to make it sexy!

    I don’t like the gun use though. Guns are not cool and they are not toys, having her use one isn’t really cool in my books as it implies that she supports the use of guns.

  15. Tyo says:

    Im pretty sure the helmet with the mickey ears were taken from this painting by Brian M. Viveros

    http://blogs.sfweekly.com/shoo.....iveros.jpg

  16. Davidsask says:

    Her new CD super sucks “Hard”! why does she feel the need to go whorish with image, after domestic abuse, WTF?

  17. nicole says:

    i know im gotta get some shit for this…but..
    im over this whole need too act “hard” (no pun intended) she comes off as fake & trying to much.
    and IMHO – shes turned into another lack of talent industry slut and to that i say…..NEXT.

  18. Devin says:

    I like it, but it almost seems like they ran out of footage around the end and kept using the same shots over and over again. Other than that it’s pretty good! Such a disappointing CD though :(

  19. Splick says:

    ι ηєє∂ тнσѕє ѕнα∂єѕ!

  20. MiKiE says:

    I like it. And her new cd, def something different and thats why I like it. I like her attitude, she’s strong, sexy and independent. love it love it love it.

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