Gatorade Dumps Tiger Woods
In the wake of the on-going controversy stirred up by the Tiger Woods Cheating Scandal, the big name corporations which pay Woods exorbitant sums of money to endorse their products have, thus far, remained loyal to him … except for one. Gatorade has decided to discontinue the sale of Tiger Focus, a sports drink named for Tiger Woods. BUT, lest you think Gatorade decided to cut ties with Woods over all his new cheating scandal biz, it turns out that the decision to axe the drink came BEFORE he got into that car accident that stirred up all of his drama:
Gatorade confirmed Tuesday it is discontinuing its Tiger Woods drink but says it made the decision before the golfer’s car accident led to a media firestorm surrounding his personal life. The decision to drop the drink, called Tiger Focus, was first reported by trade publication Beverage Digest in an issue dated Nov. 25, two days before the incident at Woods’ home in Florida. The publication’s editor, John Sicher, said he learned of the decision the week of Nov. 9. The brand — a unit of PepsiCo Inc. — says the decision does not have to do with recent events. A spokesman says the decision came several months ago. The drink debuted in March 2008. Beverage Digest estimates it represents less than 5 percent of Gatorade’s volume. Sales volume of Tiger Focus was down 34 percent this year through October.
Interesting timing … I have no doubt that Pepsi decided to kill Tiger Focus due to poor sales but it’s kinda funny that the decision is almost timed with the Tiger Woods Cheating Scandal. It remains to be seen if any of Tiger’s other big name endorsement deals will go away due to his very public family drama but if his image continues to get dragged thru the crud, he’s bound to pay for it in lost endorsement deals.
[Source]
Tags: Gatorade, Tiger Focus
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December 9th, 2009 at 9:44 am
The cheating might not have been the reason but watch how they start dropping him now. If I owned a company no way in hell would I want this guy representing it. Sorry!
December 9th, 2009 at 9:48 am
The Tiger Gatorade was gross anyway. It was made with some sort of artificial sweetener.
December 9th, 2009 at 10:53 am
I always thought Tiger Woods was a normal wholesome guy. This is still pretty shocking. Technically, it really is none of your business but at the same time it sort of is. I just feel bad for his wife and those kids. He let his whole family down.
December 9th, 2009 at 12:36 pm
Tiger Woods…Is it in you?
December 9th, 2009 at 2:53 pm
LMFAO @ JEN! I’m sure it’s been in quite a lot of people!