Beyoncé Knowles, whose parents we learned earlier today are getting divorced, has decided to jump on the celebrity fragrance bandwagon and offer up the VERY FIRST perfume to bear her name. Is the world ready to smell like Beyoncé? Is the world ready for Beyoncé Heat?

Beyoncé Knowles is aiming to light a much-needed fire under the beleaguered fragrance business this February with her first scent, Beyoncé Heat. Industry sources estimate it could do $100 million at retail globally in its first year on counter. At least half of that figure is expected to come from U.S. sales. And the entertainer — who is up for 10 Grammys on Jan. 31 — is more than up for the challenge. She can’t wait to get her scent into the hands of her fans. “I’m so happy with it,” she said during an exclusive interview with WWD. “I’ve been working on it for a while now. I was on tour for a year, and I have meet-and-greets with fans. I’ve never in my life gotten so many compliments. Coty has their own testing, but that was my testing! The fans loved it. They were like, ‘I love that, I’m getting that, why isn’t it out right now? I need it!” said Knowles with a laugh. Her fans’ passion helped spark the development process. “What inspires me [both in music and product creation] is love, passion — something that makes me want to be better, to do more,” she said. “Knowing that I have people who look to me — because thank God I’ve had so many great opportunities — I don’t take it for granted. Young girls can see me, and think, ‘Wow. Maybe if I work hard and I’m focused, I can do the same thing.’ And they absolutely can. It’s not just about me being a singer. It’s about knowing that I have people who look at my life, and to know I can inspire them inspires me.” For the fragrance’s name, Knowles drew from her past tours. “A lot of my performances have had fire involved, so we thought ‘Heat.’ Also, red is one of my favorite colors, as is gold,” she noted; both colors frame the bottle. “So then we thought of making the bottle look like it’s on fire. I love antique bottles — my mother had a collection of them when I was growing up. I wanted something with an antique yet modern feeling. Even with my wardrobe, I always try to find things that have a little bit of something vintage, yet still timeless and classic. The bottle, I felt, was a great mixture of the two.” The juice, which Knowles concocted with Givaudan’s Claude Dir and Olivier Gillotin, has top notes of red vanilla orchid, magnolia, neroli and blush peach; a heart of honeysuckle nectar, almond macaroon and crème de musk, and a drydown of giant sequoia milkwood, tonka bean and amber. “This was my first time starting from scratch, although I’ve worked with a few other fragrance projects,” said Knowles, who has also been the face of Tommy Hilfiger’s True Star and Giorgio Armani’s Diamonds. “Everything, from the bottle design to the name and the ideas for the commercials — that’s me. When I commit to something, I do it 100 percent, and I’ve never had [creative control over a fragrance] until this project.”

I mean … IMHO, the world does NOT need another celebrity fragrance, I say that every time a new one is announced. But, with Beyoncé‘s name attached, I’m thinkin’ this could be a big money-maker. After the jump, check out a closer look at the bottle of Beyoncé‘s first fragrance Beyoncé Heat …

Meh. It’s a pretty bottle. We’ll have to see how it smells … but do any of y’all think you’d be interested in smelling like Beyoncé‘s Heat?

[Source]