Polaroid To Relaunch Their One Step Instant Camera
Woooot!!! Great, great news to pass along today … almost one year after Polaroid decided to halt production of their beloved instant film and a couple of years after they completely halted production of ALL of their instant cameras, the company has decided to heed the call of Polaroid fans to revive the brand. At an event yesterday in Hong Kong, Polaroid announced that they will be relaunching production of their classic Polaroid One Step instant camera and has commissioned The Impossible Project (which came into being after the instant film was no long being produced and whose aim is to “re-start production of analog instant film for vintage Polaroid cameras”) to produce a NEW batch of instant film for the new cameras. Again, I say Woot!!! Here is the full text of the press release that was released yesterday:
We can not wait another day to proudly bring you some very important news which was presented by Polaroid itself at a press conference on October 13th in Hongkong. After all the difficulties and changes of ownership during the last years, the new management of Polaroid now understands the source of the brand’s attraction – which is surprisingly not based in digital cameras but in Dr. Edwin Land’s groundbreaking 1948 invention of Instant Photography, which he ingeniously devised and passionately developed with a lot of care and devotion. Since 2005, it has been our honour and pleasure to celebrate and evoke the sensational and almost mysterious power of Instant Photography in memoriam of Dr. Land. Doing everything in our power to keep this beloved and unique photographic medium alive, we grabbed the chance to take over the last factory producing Instant films from the old Polaroid management and to start The Impossible Project in 2008. Re-inventing a new analog integral film, we are now preparing, supporting and managing the comeback of Instant Photography. Accomplishing this mission and proudly owning the former Polaroid plant in Enschede (NL), as well as already holding the first working hand-coated samples in our trembling hands, we are pleased to herewith announce a history-making cooperation between The Impossible Project and Polaroid: Polaroid will re-launch the legendary Polaroid One Step Camera and is therefore commissioning The Impossible Project to develop and produce a limited edition of Polaroid® branded Instant Films in the middle of 2010. We feel proud and excited that our ambitions and all the relentless work we have already invested are now becoming the foundation for Polaroid’s comeback as a producer of Instant Cameras. Large-scale production and worldwide sale of The Impossible Project’s new integral film materials under its own brand will already start in the beginning of 2010 – with a brand new and astonishing black and white Instant Film and the first colour films to follow in the course of the year.
This is such great news!!! There are countless Polaroid fans out there and I know they are rejoicing with me today. Now, it’s unclear how long Polaroid plans to produce these new cameras and it is also unclear how many will be made … but the fact that any of them are being produced at all is really happy news. I’m very excited that the instant film will deffo be produced in the coming year … which means I will be able to use the cameras I already have for years to come!! If you have never had the chance to own a Polaroid instant camera, I urge you to get your hands on one as soon as they are made available. This is great news for photography fans the world over … I am just so thrilled :)
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Tags: Polaroid, Polaroid One Step with Q Light, The Impossible Project
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October 14th, 2009 at 8:08 am
Yay!!!! Too bad I just bought a bunch of old Polaroid cameras on ebay….I wonder if the new film will work with the old cameras?
October 14th, 2009 at 8:55 am
@Kristennnnn — The new film being produced will work in the One Step cameras, so if you purchased any of the old One Step cameras the new film will work.
October 14th, 2009 at 8:57 am
I haven’t used a Polaroid since I was a kid (won’t say how long ago that was, but it’s been a WHILE), but I’m so getting my hands on one of these when they get to Portland.
October 14th, 2009 at 10:22 am
Yippie…I was missing my old one…it broke then they stoped makin em
October 14th, 2009 at 11:32 am
One of the reasons why the old film was being phased out was because the product was highly toxic for the environment. I am a fan of the old Polaroids but I don’t think they are really important enough to pose serious risks to our environment which already has enough pollution and toxic waste.
October 14th, 2009 at 1:15 pm
So. Excited!
October 14th, 2009 at 3:03 pm
Wonderful news! I am definitely getting one when they are released in my country. Hope they relaunch their other popular products.
-meream
October 14th, 2009 at 5:00 pm
I have two perfectly good polaroid cameras that I can’t use because they don’t sell film for them anymore. I don’t want to buy a new one! Uhg! I just want to be able to get film for the ones I already have.
October 14th, 2009 at 6:18 pm
While it still sucks we can’t source new film for our old Polaroid cameras, I will definitely be picking up one of these bad boys. What great news! :-)
October 14th, 2009 at 7:35 pm
OMG!! THIS IS AMAZING NEWS. I’m so excited and happy! As a photographer, I’ve long mourned the loss of this wonderful technology. You’ve made my day by printing this story, Trent. You’re da best. :)
October 14th, 2009 at 9:23 pm
So much for mylastpolaroid.com … this is great news!
October 23rd, 2009 at 2:29 am
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