Here is our first look at a new set of promo pics released by The CW to promote their new series The Vampire Diaries based on the book series of the same name. Often referred to as Twilight for TV (even tho the books, written by L.J. Smith, were published many years before the first Twilight book hit store shelves), The Vampire Diaries tell the tale of Elena Gilbert who is torn between the love of two vampire brothers — the good one Stefan (played by Paul Wesley) and the bad one Damon (played by Ian Somerhalder):

Oooh steamy. This ad campaign has been titled Love Sucks and is all kinds of sexy. I quite like the top photo, it’s sexy and not too cheesy. It remains to be seen if this vampire TV series aimed at tweens (as opposed to HBO‘s True Blood which is aimed at adults) will be as successful as The Twilight Saga movie franchise but I’m sure The CW is gonna give it all they’ve got. After the jump, check out a few more promo pics of each of the three main characters — Elena, Stefan and Damon …

It is gonna be real nice having apple-cheeked Ian Somerhalder back on TV on a weekly basis. In all honesty, I wasn’t too impressed with the pilot episode of The Vampire Diaries that I got to see last month but … one cannot judge an entire series on just the pilot. I’m hoping this new series will be entertaining … and if not, hopefull it’ll bring the LULz. I like the idea of vampire brothers fighting over an innocent girl … it’s almost never been done before ;)
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I am so excited to see how this show plays out. I loved these books (and everything written by LJ Smith) when I was a teen. It’s crazy to me that these are now being republished and turned into a TV show all these years later, but I’m all for it!
I’ll totally watch it because I love the books, but to the people saying ‘ew, this is so Twilight’…it’s not. Promise. Unless they changed the entire show to fit the whole new Twilight Craze.
Smith’s Vampire Diaries series and the Night World Series (still hands down one of my favorites ever) are quality writing and entertaining to boot.
I’m so with the other LJ readers here. Huzzah, even if it sucks. LOL
I totally agree about CW shows being a guilty pleasure!!! And I thought it was just me… :)
Oh and as for them being “too old” to play high school students, what do you expect? Almost every actor on a teen show is mid 20′s-early 30′s!!!
LOVED the books growing up. They better not screw them up!
Ian Somerhalder should have been Edward. He is the hottest Vamp out there!
I just can’t get passed how much older the lead men are than the female. I get that vampires don’t age, but they have an age when they are turned. As much as I love Ian (and everyone from LOST for that matter), he is way too old for this part.