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Those of you planning to head out to theaters this November to see the film This Is It that sold for $60 million to Sony Pictures last month and is made up of concert rehearsal footage of the late Michael Jackson prepping for his This Is It Tour had better make your plans now because Sony has announced that the film will run in theaters for a limited 2-week run only!

The film about Michael Jackson’s final three months, which uses video of rehearsals for his concert comeback, will run in theaters worldwide for two weeks only beginning October 28, according to Sony Pictures. Tickets for “Michael Jackson: This Is it” go on sale Sunday, September 27, Sony said in a news release Thursday. “Audiences will be given a privileged and private look at the singer, dancer, filmmaker, architect, and genius as he creates and perfects his final show,” Sony said. Kenny Ortega, who was working with Jackson to create the “This Is It” concert, is also directing the documentary. “As we began assembling the footage for the motion picture, we realized we captured something extraordinary, unique and very special,” Ortega said. “It’s a very private, exclusive look into a creative genius’ world.” Ortega said “This Is It” “may go down as the greatest concert that no one got a chance to see,” since the pop singer died three weeks before it was to debut in the O2 Arena in London, England. “But with this film, we get a rare portrait of Michael as he prepares for his final curtain call and what I believe was going to be his master work.” Sony began editing the film last week after concert promoter AEG Live handed over about 100 hours of video it shot during April, May and June 2009. The initial release date was set for October 30, but Sony said it decided the “special, limited, two-week engagement worldwide” would be moved up two days. A Los Angeles Superior Court judge approved the deal last week to allow the special administrators of Jackson’s estate to sign a contract with Sony and AEG Live to allow the production. The judge has yet to decide on a deal that would allow AEG Live to conduct a three-city tour of a Michael Jackson memorabilia exhibition to coincide with the film’s release.

HMMM. Color me suspicious but methinks this limited “2-week engagement” is just a ploy to promote the film. I find it very hard to believe that Sony Pictures would want to limit how much money they could make from a film like this. By telling fans you have a limited time to see the film, perhaps they are banking on 2 weeks of sold out showings rather than, say, 4 to 6 weeks of sparsely attended showings. I’d bet good money that if the film does very well in the “2-week limited run” they’ll extend the run for longer … and can still have a DVD/CD combo ready for sale by Xmas.

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