Chris Brown Gets Fired From Wrigley’s For Good
Back in February, just days after we got word that Chris Brown brutally assaulted his then-girlfriend Rihanna, Wrigley’s announced that they would be suspending Brown’s commercials for Doublemint gum until his legal troubles could be settled. At the time, the chewing gum company decided to hold off on firing him from this ad campaign until a determination of his guilt could be made. After Brown plead guilty to assault in court last month, Wrigley’s has finally decided to FIRE Chris Brown from their ad campaign … as a Doublemint spokesperson, he is dunzo, y’all!
He was on the bubble for a while — but now Wrigley is “formally terminating” their relationship with Chris Brown. The chewing gum company had previously “suspended” their campaign with Brown in February after the incident with Rihanna, saying they “believe Mr. Brown should be afforded the same due process as any citizen.” But last month, Brown pled guilty to felony assault — and now Wrigley has given him the permanent heave-ho … which means you’re more likely to hear that “Double Your Pleasure” song at a wedding than on TV. So Chris dodged the jail bullet — but his wallet may have a more serious hit.
I am all for Chris Brown losing as many endorsement deals as possible because, really, does any company want to be associated with a known woman beater? The boy may be talented but he is also a menace and should be punished for his crimes. I’m sure this dark mark on his persona will fade in time and the new endorsement deals will come rolling in somewhere down the line but, on this regard, I’m happy to know that Chris Brown may actually begin to feel that he is being punished for his heinous crime.
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Tags: Chris Brown, Doublemint Gum, Wrigley's Chewing Gum
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August 7th, 2009 at 12:43 pm
“Double your pleasure” at a wedding. LOL.
-meream
August 7th, 2009 at 1:05 pm
Good for Wrigley’s…now why didn’t they do it as soon as he pled guilty last month?
August 7th, 2009 at 1:43 pm
I’m with you, Trent. He may be sorry and might learn from this tragic mistake through ongoing therapy, but he may learn more from losing lucrative endorsements.
August 7th, 2009 at 1:44 pm
GOOD!
i hope everyone does the same as me, that whenever i hear his music on the radio, which is rare btw, THEY CHANGE THE STATION!
August 7th, 2009 at 2:28 pm
Amen Trent! Couldn’t have said it better.
@Andrea – I do the same!
Sorry but once a woman beater…always a woman beater.
August 7th, 2009 at 3:24 pm
that’s what he gets :P
he deserves to lose those endorsements!!!
August 7th, 2009 at 5:40 pm
i’m so over all of this! he made a mistake so have many other celebrities. he’s young, made a mistake and is trying to move forward..who cares what happens with his endorsements.
August 7th, 2009 at 6:02 pm
He may be sorry and might learn from this tragic mistake through ongoing therapy, but he may learn more from losing lucrative endorsements
August 7th, 2009 at 6:20 pm
I for one think that this is disgusting. What he did as someone pointed out is a mistake. We had not heard anything about a history of violence towards girlfriends or any abusive past relationships.
Another point is, He is NOT a woman beater. I can’t seem to stress how many websites have used this term. He didn’t “beat” her. At least not IMO. “Beat” to me refers to something that happens on multiple occasions, not just once.
Also, as a woman while I am not saying it is okay for any man to hit or beat a woman we don’t know the extent of what happened between these two before that night. She could have hit him, it could be self defense or pent up aggression in which case I agree he does need help.
It sickens me that people like to see him fall, because of one mistake that he is currently seeking help for. It is not as though he hasn’t accepted responsibility, I’m not sure what people want him to do–stand in the street and let someone cast a stone at him? We speak of a society that wants to help those with problems,yet smile when their world ( in this case his career) seems to be falling down.
August 7th, 2009 at 8:04 pm
@Whiteny All I can say to you is #1 Look the word “BEAT” up in the dictionary,if by chance you do not have one google the word because you obviously do not know the definition for this word!
#2 You sicken me and are you really a woman or maybe your still yet a little girl which would pretty such explain alot!
Hey its a free country so you say what you want and so can I
August 7th, 2009 at 10:47 pm
@Whitney:
Most women who are beaten don’t talk about it. They feel embarrassed, guilty, and ashamed. Many feel like they deserved it and attitudes like yours just reinforce that.
And on what planet does your warped definition of “beat” make sense? If someone, male or female, gets mugged by a stranger and is beaten to a pulp, do you not call it a beating because it’s probably not going to happen again? Anyway, Webster disagrees with you:
http://www.merriam-webster.com/dictionary/beat
@Andrea:
Not a Problem, I don’t listen to any stations that would play him anyway!
August 8th, 2009 at 6:42 am
@tayy! — I doubt you’d be “over it” if you or someone close to you was beaten bloody.
August 10th, 2009 at 7:47 pm
While I do not agree with any man putting his hands on any woman, did any of you hear what the judge said to Rhianna? He told her that SHE better not come near HIM or she will be in comtempt and punished. Why would a judge say that unless something else was known that the public doesn’t know about. Rhianna has repeatedly beat on the men in her life so don’t act like she’s innocent. I always tell my friends not to act like a man or fight with a man or you’ll end up treated like a man.