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Jul 26, 2009
‘The Twilight Saga: New Moon’ Teams Up With Burger King For A New Promotion
Team Edward vs. Team Jacob

Burger King has invaded the 2009 San Diego Comic-Con this weekend to announce to the world that they have teamed up with the upcoming sequel film The Twilight Saga: New Moon as the official food product placement sponsor for the film. Handing out their trademark cardboard crowns, BK is hoping to sink their teeth into the rabid Twilight fanbase that seems able to sell just about anything:


Tens of thousands of Twilighters at the San Diego Comic-Con this morning were greeted by Burger King representatives, strategically placed outside events promoting the franchise. The BK reps handed out paper folding “crowns” — a long-time trademark of the hamburger franchise. But instead of featuring the King himself, the crowns featured the likenesses of Robert Pattinson, Kristen Stewart, Taylor Lautner and others. MTV can confirm that Burger King will be featured in the “New Moon” film via product placement, with its food products being consumed by the movie’s stars — well, at least, those of them that can eat human food. To help promote the tie-in, Burger King will soon begin distributing paper crowns in stores worldwide. One reads “Team Edward” and features Robert Pattinson, Kristen Stewart and the Cullen clan. The other reads “Team Jacob” and has Taylor Lautner staring seductively from the front of the crown, accompanied by photos of Stewart, and the shirtless Wolf Pack. “Coming to Burger King Restaurants November 2009″ reads the crowns, which are currently wrapped around the heads of thousands of Twilighters around the San Diego Convention Center. Another interesting confirmation on the crowns? Near the bottom is the words “PG-13. Some material may be inappropriate for children under 13.” Stay tuned for blood, Bella and burgers this November, as “Twilight” fans will be getting it their way.

Oh man … is BK gonna cash in or what? As soon as rabid Twilighters hear that the folks in Twilight like to eat Burger King food, they will line up for miles on a daily basis just to eat what the Twilight characters eat. Brills! I imagine that BK will also be working up fun Kid’s Meals prizes for Twilighters to collect as well … BK is gonna make a lot of money, y’all. Before I heard about this Twilight promotion, I was already impressed with one of their newest commercials. After the jump, check out which aging 80′s pop princess, which aging 80′s rapper and which ex-American Idol co-host has found new work as a BK spokespeople …


Aww … ain’t it nice that Burger King took pity enough on Debbie Gibson and Tone-Loc to give them jobs? And lookie there, Brian Dunkleman … the man who used to co-host American Idol with Ryan Seacrest. Didn’t Ryan just sign a $45,000,000.00 contract to host the show for the next 3 seasons? What do you suppose BK paid Dunkleman to be in this commercial? HMMMM. No matter … it looks like Burger King‘s ad campaign people are on a roll these days. I wonder if McDonald’s is worried.

[Source]

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17 Comments. Add Yours

  1. Roxster says:

    their faces on crowns? The must love that…….I’m not thrilled with the product placement in the movie, I don’t think that’ll really work well for this type of movie if that makes sense.

  2. Petunia says:

    I agree, product placement is the dumbest thing and completely cheapens the movie, any movie. It’s the marketing industries way of treating us like we’re completely stupid or all under the age of 12. Guess I’ll be boycotting BK for awhile. Way to junk up the movie.

  3. CHASE says:

    I don’t understand why on Earth they would team up with Burger King! Burger King is Fast Food. Edward can’t even eat for crying out loud! Still though. It just seems… silly. They should do promo somewhere else and it’s only late July and early August and the movie doesn’t come out until 3 months… overkill? Transformers teamed up with BK and that movie made 380 million in the US so far. Then again, it is Transformers.

  4. Malcolm McCrae says:

    Yeah this makes me hate the movie THAT much more. I dont get the connection at all and its not like they need the promo so what was the point…besides money!?

    When i think of burger king i dont think of Twilight or any of the cast memebers eating it… have they seen the cast members!? lol

    Its a turn off for the movie

  5. Sarah says:

    Im annoyed with it but since my niece is absolutely obsessed, I know I have to grab a few crowns for her or else my position as favorite aunt will be threatened. And I haaate Burger King food. It makes me sick.

  6. nicole says:

    sorry…but BK is smart to me. first transformers…now new moon.. 2 of the biggest movies in 09. like it or not…its a smart move.

  7. la princesa says:

    Did these kids not learn anything from New Kids on the Block??? Save your money, man!!

  8. Leah says:

    I always like Dunkleman better… I wish they’d kept him and ditched Seacrest.

  9. ashley says:

    i love the crowns, but BK being in the movie is dumb idea though.

  10. Tracy says:

    Great, now I have a craving for a dam whopper LOL.

  11. nysro says:

    If they manage to get the King into the movie, it will be only good thing about it.

  12. Jennie says:

    About Dunkleman I have to respect the man for standing up for his principles. He didnt like how the contestants on idol were treated so he quit. Dumb move finacially but I have to respect him for not selling out for $

  13. chelsea says:

    i dont know why they team up with BK its fast food all it does is make u fat and gives u gas

  14. Lisa says:

    Great move on BK’s part & um I want french fries now LOL

  15. Erin says:

    I did not know that Robert Pattinson was in Harry Potter and the Goblet of Fire!! I just rewatched it on TV mast night! Crazy!

  16. joe says:

    I want a Crown!!

  17. Irma says:

    Burger King is all over the place. Check out this soccer/football jersey from Spain (Getafe CF):

    http://www.totalprosports.com/.....-kit-2.jpg

    And when you lift the shirt above your head….
    http://kitkross.files.wordpres.....lbumes.jpg

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