Reese Witherspoon Releases A New Fragrance
Reese Witherspoon was in NYC today for the official launch of her first fragrance In Bloom created for her by Avon. This should be great news for those of you who have a burning desire to smell just like Reese Witherspoon, who says that her new fragrance was inspired by her childhood in Tennessee: “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big Magnolia tree in the back yard, and it’s that beautiful white blossom that inspired the perfume. In Bloom is indicative of where I am in my life today. I’m feeling very strong and independent, and so happy, so full of life. The fragrance truly captures that feeling—it’s very sensual, very romantic and alluring.” Sounds lovely. Here is a photo of Reese posing with a bottle of In Bloom and some deets on the new smell:
Reese Witherspoon is taking on a new role this fall — that of perfumer. The Academy Award-winning actress has teamed up with Avon Products Inc. to launch her first fragrance, called In Bloom by Reese Witherspoon. While Witherspoon has spent the last two years serving as Avon’s global ambassador and brand spokeswoman, creating a fragrance marked something of a new endeavor for the 33-year-old. “It was a unique experience for me because I had no idea what goes into making perfumes,” said Witherspoon, who sat down at the Four Seasons in Beverly Hills last month to discuss her new scent. “I thought you just pick a fragrance and it’s easy. But there were all these different levels of creating a scent that were new to me, but really fun and exciting.” Witherspoon admitted that while the nearly two-year development process was more “complicated” than she imagined, it was also a bit of a natural extension for her. “I’m such a girly girl anyways,” she said during a trip to New York last week, where she emerged from her hotel suite wearing a pink Valentino dress and matching Christian Louboutin heels. “I really enjoy makeup and perfume.” Due out globally in November, In Bloom is the largest fragrance initiative this year for Avon, which has slowly been building its scent stable by collaborating with designers such as Emanuel Ungaro and Christian Lacroix and celebrities like Derek Jeter and Patrick Dempsey. Witherspoon — who has an Oscar for best actress under her belt for her 2006 role as June Carter Cash in “Walk the Line” as well as leading roles in box-office hits like “Legally Blonde” and “Sweet Home Alabama” — undoubtedly adds a new level of star power to the direct-sales giant’s lineup. “It’s really our first global women’s celebrity fragrance,” said Tracy Haffner, Avon’s vice president of global fragrance marketing and strategic alliances. “Our alliance strategy is meant to be diverse. We will never be only celebrities or only designers.” While Avon declined to discuss sales projections, industry sources estimated that In Bloom could surpass $15 million in first-year sales. “We’re hoping for great results,” Haffner said. “Our past alliances have performed extremely well and our success with Bond Girl 007 and Ungaro and Lacroix has really raised our profile in the marketplace.”
Yes, yes … I know what you’re thinking — the world doesn’t need another celebrity fragrance. But, considering that this one comes from sweet little Reese (rather than say from fishy Paris Hilton) it prolly will smell just as sweet. Oh and it occurred to me that mebbe Reese’s aroma is what lured Jake Gyllenhaal to her in the first place. I plan on buying up cases of this stuff and bathing in it … you know, just in case. Are there any kind Avon ladies in the WeHo area that might help me out?
[Source]
Tags: 'In Bloom' by Reese Witherspoon, Reese Witherspoon
RSS
Feedburner
June 12th, 2009 at 2:16 pm
thanks to my adolescent days, “In Bloom” just makes me think of Nirvana… which nobody would probably want to smell like. Word associations aside, I think this might actually smell pretty good.
June 12th, 2009 at 3:29 pm
[...] Reese Witherspoon Releases A New Fragrance Reese Witherspoon was in NYC today for the official launch of her first fragrance In Bloom created for her by Avon . This should be great news for those of you who have a burning desire to smell just like Reese Witherspoon, who says that her new fragrance was inspired by her childhood in Tennessee: “In developing In Bloom, I found myself drawn to the scents of my childhood in Tennessee. We had a great big Magnolia tree in the back yard, and it’s that beautiful white blossom that inspir Original post by Reese Witherspoon Releases A New Fragrance [...]
June 12th, 2009 at 3:44 pm
“Oh and it occurred to me that mebbe Reese’s aroma is what lured Jake Gyllenhaal to her in the first place. I plan on buying up cases of this stuff and bathing in it … you know, just in case”
Hahahaha!!! Trent you are so funny, that is the cutest quote ever!
June 12th, 2009 at 4:09 pm
It probably smells like an old grandma who still refers to the salon as the beauty parlor and smokes capris while sipping iced tea wearing a visor.. I’ll pass.
June 12th, 2009 at 4:16 pm
I hate when actors sell products it is so trashy. Reese it the new Jessica Simpson.
June 12th, 2009 at 5:18 pm
zzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzzz
nothing else to add, she’s sleep inducing.
June 12th, 2009 at 9:09 pm
I think it’s funny how many fragrances are marketed as “sensuous.” Then again, I don’t suppose “smells like Mom of a newborn whose diaper just exploded” would move the product very well.
June 12th, 2009 at 10:30 pm
@Some Pig- it is funny…one’s person “sensuous” is another’s “cloying and artificial”. I only like manly smells, personally- spiciness !
June 12th, 2009 at 10:31 pm
one’s person?! hee
June 13th, 2009 at 4:25 am
Eek. I personally hate floral scents.
June 13th, 2009 at 6:45 am
Have any celebs gone towards sweet rather than floral? I know Brit did sweet…like cotton candy…I’m wondering sweet like fruit….just wondering
June 13th, 2009 at 11:43 am
I’m not WeHo, Trent, but I can help you stock up on In Bloom ;) but its not out yet!
Reese has really done a lot for Avon, partnering up with us to promote awareness for domestic violence and breast cancer. Plus, she’s just gorgeous and seems so down-to-earth
June 13th, 2009 at 12:09 pm
@ANGIE: it’s Nirvana to me, too. As soon as I read the words “in Bloom”, the song started playing in my head…
June 14th, 2009 at 7:36 am
Trent, you are the only blogger whose take on this I wanted to read. Bathe in it since it prob attracted Jake…you are too funny. But good luck with that.
June 14th, 2009 at 12:57 pm
I’ll only buy it if it smells like her TAINT. If you can keep your TAINT fresh (which is hard for most of you girls)…then you’ve got yourself a buyer.