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Woot!! It’s a hap-hap-happy day, y’all!! Armani Underwear has unveiled the newest ad photo that features David Beckham in his sexy smalls and today we get our first look. Becks was on hand at a promo event at Selfridge’s department store earlier today in London, England for the unveiling … Becks, his bulge and a very thick rope are prominently featured in the new photo … check it out:

David Beckham’s got some fine muscles, and he wants the whole world to know it. Which could explain why a six-storey high advert of his chiselled torso was seen gracing the facade of Selfridge’s flagship London store. The celebrated footballer, 34, was on hand to see the unveiling of his impressive new advert for Emporio Armani at the popular store in London today. And his wife Victoria, 35, approved too, as she gave him a kiss upon her arrival at the launch. Although he looked less than enamoured, looking over Victoria’s head as she puckered up. Hundreds of people turned up to see Beckham at the launch of the new Armani advert which caused a similar store to the unveiling of the first advert at San Francisco’s Macy’s store last year. And in the hot new ad, David’s torso looks extra chiselled as he seductively lounges back on a huge rope. Last year Beckham signed a £20 million deal to become the new global ambassador of fashion house Giorgio Armani. The AC Milan star is under contract to front an underwear campaign in a series of billboard and fashion magazine adverts. The three-year deal, in which Beckham will receive an annual fee plus royalties, is unprecedented for any sportsman and will cement his status as the world’s best paid footballer.

Yummo!! Lookin’ good, Becks! I’m surprised how much I like seeing him with the slicked hair’do … it’s a nice look on him, I think. Yes, I realize that it’s difficult to focus on much of anything when he’s just standing there in his undies but — yes, I noticed. As you may recall, earlier this year we got to see a few new Armani Underwear ads from Becksie poo … here’s hoping that this new photo will be accompanied by at least a couple other photos. After the jump, check out this new ad prominently displayed on the front of Selfridge’s department store and see what his 4-story rope looks like when it’s all blown up …

David Beckham in his underwear is a good thing … I think today is going to be a great day! Enjoy!!

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