Harry Potter‘s Emma Watson has been turning into quite the little fashion plate lately. First we saw her posing in high fashion couture by Karl Lagerfeld and now we learn that she is featured in the new ad campaign for Burberry … here are a few of the promo pics that feature Miss Watson rockin’ the new Burberry collection:

Well, it’s nicer than her Hogwarts uniform. After weeks of speculation, Emma Watson was today unveiled as the face of Burberry. Photographed by Mario Testino, Watson looks extremely grown up in trench coats from the autumn/winter collection. Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has landed. And it’s predicted the prestigious contract will boost her estimated £8million fortune by six figures. Shot by Mario Testino in Westminster, close to Burberry’s headquarters at Horseferry House, the images capture Watson in a collection inspired by Virginia Woolf and the Bloomsbury set. Burberry’s creative director Christopher Bailey told The Evening Standard: “Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign. Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.” He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.” Watson first appeared as Hermione Granger alongside Daniel Radcliffe and Rupert Grint in Harry Potter And The Philosopher’s Stone in 2001. The sixth film Harry Potter And The Half-Blood Prince is released on 15 July.
She looks great! I love the way that Emma Watson is growing into a beautifully mature young woman. She seems the perfect choice for major brands to turn when when looking for a celebrity spokesperson. The girl has a level head on her shoulders, she’s good at her craft and she’s got the poise to represent these high end brands. It’s no wonder that the design houses are fighting over her. Keep up the good work, Emma.
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In the third picture, that dude reminds me of a mini Edward Cullen with that pout and hurrrrr.
What a perfect spokesperson for Burberry!! Seriously, GENIUS!!
I dont really like Burberry at all, except for the bag in the last pic. But Emma looks lovely, Im not a great fan of hers personally although I love HP, but whatever she looks great!
you know what’s weird? she kinda looks like Victoria Beckham if she ate once a month.
I love Emma Watson, and I think she is a positive role model for young people and has her head screwed on straight, which is why I was so dismayed to hear she was working with Burberry. Burberry may be best known for its distinctive plaid, but its use of real fur is making the design house synonymous with cruelty to animals. Burberry continues to use fur in its designs despite the fact that leading clothing retailers like Selfridges, Harvey Nichols, Ann Taylor, Polo Ralph Lauren, and others have pulled fur from their stores forever. At least there doesn’t seem to be any fur in these photos, and she’s not wearing any!!!!www.bloodyburberry.com
CHASE- I totally see it too!! lol
She grew up very pretty!
@BreakMyRevenge, you can’t assume that everyone feels the same way you do about fur. For all we know, Burberry waits for the animals to die from natural causes. They can afford it! Have you seen their prices. LOL.
But I totally agree with you that she is a positive role model!
LOVE HER!!!
I love this! I love Emma Watson, she is growing up to be so beautiful, it’s great that you can already see her career taking shape as Harry Potter winds down. Fur or no fur Emma looks killer in these pictures.
Emma! I am too much a fan!
She looks amazing! But looks a little too young to be wearing Burberry..
I absolutely love the bag in pic #1.
And in pic #2 – did they purposely cast a Harry Potter/Daniel Radcliffe-esque model lol? This is like high-end Hogwarts =)
Wow she looks really good. And I love the bag in the last picture.
I love her! She looks amazing.
She has such a graceful, classic beauty. I think she looks gorgeous, and I love the little bit of attitude she is giving the camera in the 3rd picture. Very British!
wow looks like shes taken the burberry crown off kate moss very gracefully. they look amazing!
the guy in the third picture just looks like a cross between rob pattison and daniel radcliffe..
I just love Burberry its my favorite everything!!! She looks very grown up I must say :)
She’s just amazing! So classy!
YES!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! that was my “o” for the day. love her.
LOVE HER.
i got the hots for hermione.
LOVE HER.
She looks like Mischa Barton. Back when Mischa was attractive.
She looks gorgeous, and eventho i dont really like Burberry cos they use real fur, i’m happy for her, cos this is a big deal.