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Harry Potter‘s Emma Watson has been turning into quite the little fashion plate lately. First we saw her posing in high fashion couture by Karl Lagerfeld and now we learn that she is featured in the new ad campaign for Burberry … here are a few of the promo pics that feature Miss Watson rockin’ the new Burberry collection:

Well, it’s nicer than her Hogwarts uniform. After weeks of speculation, Emma Watson was today unveiled as the face of Burberry. Photographed by Mario Testino, Watson looks extremely grown up in trench coats from the autumn/winter collection. Despite persistent rumours linking her to Chanel, and her ubiquitous presence at international fashion shows, Burberry is the first major advertising campaign that the 19-year-old Harry Potter star has landed. And it’s predicted the prestigious contract will boost her estimated £8million fortune by six figures. Shot by Mario Testino in Westminster, close to Burberry’s headquarters at Horseferry House, the images capture Watson in a collection inspired by Virginia Woolf and the Bloomsbury set. Burberry’s creative director Christopher Bailey told The Evening Standard: “Having known and admired the lovely Emma Watson for quite some time, she was the obvious choice for this campaign. Emma has a classic beauty, a great character and a modern edge. Her charm, intellect and brilliant sense of fun made the whole shoot feel like a picnic on the Thames.” He added: “I felt Emma would be strong enough to hold the campaign as the only girl, and I loved the idea of her being surrounded by these young, cool British guys.” Watson first appeared as Hermione Granger alongside Daniel Radcliffe and Rupert Grint in Harry Potter And The Philosopher’s Stone in 2001. The sixth film Harry Potter And The Half-Blood Prince is released on 15 July.

She looks great! I love the way that Emma Watson is growing into a beautifully mature young woman. She seems the perfect choice for major brands to turn when when looking for a celebrity spokesperson. The girl has a level head on her shoulders, she’s good at her craft and she’s got the poise to represent these high end brands. It’s no wonder that the design houses are fighting over her. Keep up the good work, Emma.

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