Sacha Baron Cohen, in character as Brüno, is featured on the cover and in the pages of the new Comedy issue of GQ magazine. As you may already know, Cohen‘s new film sometimes referred to as Brüno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt will open in theaters in July and this appearance in the men’s style mag comes just in time to promote the film. Here is Brüno‘s GQ coverphoto along with a portion of his coverstory interview:

Hey, Brüno, I recently started collecting unemployment. Any style tips for someone on a tight budget?
Times are hard, but if you shop around und are prepared to vear some things twice before throwing zem avay, it is still possible to look good on a clothing budget of about $20,000 a veek. Ich mean, obwiously you vill need a bit more zan zat if you are planning on leaving ze house.
Dear Brüno, is it okay to “manscape” down there?
It’s more zan okay; it is most essential. Be careful if you do it yourself, though—yesterday ich tried to self-wax mein arschenhaller und glued meinself to ze bed. Manscaping ist important, but not as crucial as getting regular anal bleaching. If Brüno didn’t get his schmutziger arschenhaller bleached twice a month, his shtinker vould resemble Dizzy Gillespie during a trumpet solo. In Austria anal bleaching ist considered so important zat it’s paid for by ze state. In fact, you cannot run for office if you don’t have a vhite arschwitz. Indeed, ex-chancellor Kurt Waldheim vas elected on ze back of a prishtine anus. Zere are added benefits to getting ze bleaching—on my last session, mein beautician, Klaus, found ze long-lost head of a David Beckham action figure up zere.
Dear Brüno, where should I be putting my iPhone? The wife says the belt clip is totally out, But it looks like a tuna sandwich in my pocket. Anyplace else?
Vhat ein stupid question. Keep it in your assistant’s pocket, obwiously.
Dear Brüno, I am all in favor of protecting the animals, but what is reasonable? I won’t wear fur, but do I need to give up my leather jackets or shoes?
Ich vant to make it clear: Brüno ist totally against vearing fur—it’s too expensive und high-maintenance. I mean, vhy don’t giant pandas have a label on zem saying zey’re not machine vashable? Regarding shoes und jackets, if you vant to be ein Leatherboy, zat’s fine.
Dear Brüno, if forced to choose: Dolce or Gabbana?
Gabbana. Dolce is bald, so zere’s no hair to grab hold of.
Dear Brüno, can men wear heels? When and why?
Of course. Some guys look great in heels—ze singer Pink, for example. Alzo, mein last boyfreund, Diesel, vas a genuine Pygmy only three eight, so ich made him vear heels so he could give me plow jops mitout me having to bend mein knees.
Dear Brüno, how can I get some “Efron hair”? Or at least some “Pattinson hair”?
Ich vouldn’t bother getting a Zac Efron hairstyle right now, cos ich am about to change mine and he’s certain to copy me again. In terms of grooming, ze only thing he hasn’t copied me with ist getting his ballensack pierced—vell, he hadn’t had it done ze last time ich saw him.
Dear Brüno, how would you define “Obama style”?
Firstly, ich vant to say zat I find Obama an inspiration—it gives me great hope zat, after years of struggle, someone can at last get to ze White House, despite being incredibly hot. On ze other hand, it’s slightly disappointing that he needed zat beard, Michelle, to help him—but vone shtep at a time. In terms of his style, he perfectly bridges Serious und Sexy…Oval Office und Oval Orifice.
Dear Brüno, lately I’ve been digging this French guy Sarkozy’s look; who’s on your list of the best-dressed world leaders of all time?
Zere is one thing wrong mit ze way Sarkozy looks—it’s zat accessory beard called Bruni who follows him around everyvhere he goes. She’s about three feet taller zan him! It looks like he’s dating a post-op trannie! He either needs to start vearing platform shoes or push her round in a vheelchair or send her back to ze agency. Vhile I’m on ze subject of badly dressed leaders, please someone lock Nelson Mandela up again so ve don’t have to keep looking at zose hideous flowery shirts!
Dear Brüno, who are the other best-dressed world leaders of all time?
JFK. Obama. Castro. Timberlake.
Dear Brüno, what do you sleep in?
In reality, ich sleep in a seaweed body wrap under a Zac Posen Navy-Cut Nightshirt. In mein dreams, ich sleep naked in a giant reed basket drifting slowly down ze Nile, cradled in ze arms of Daniel Radcliffe.
Dear Brüno, the United States military is constantly trying to update its battle gear in the field. Are there ways you would modify the current uniform?
In mein country it’s verboten for ze soldiers to shtup each other—as ein result, to keep ze cravings at bay, over 80 percent of ze Austrian army vear Dickorette patches as part of zeir uniform. Army uniforms have to change; camo zese days ist ein total nicht nicht. I mean come on, it hasn’t been on ze runvays for over fourteen seasons now! For spring-summer 2010, ich vould put ze U.S. Army in bright pastels und slogan T-shirts, stuff like “Soldier Boy” or “Shoot Me from Behind.”
Yes, yes … cute. Cohen, in character, giving men style tips in GQ magazine is kinda cute but — in my honest opinion — not terribly funny. He does give a few zingers but … meh, I’ve read funnier. After the jump, check out a whole slew of photos from Brüno‘s GQ photospread — including a few snaps with the Birmingham High School football team (from Van Nuys, CA) …

Again … cute but not terribly funny. In addition to his regular “fashion” photoshoot, Brüno ventured out to Van Nuys, CA to pose for a few photos with the Birmingham High School football team there … behold:

I’m told that the actual Brüno movie is riotously funny. I must admit, I laughed at the trailer but I’m absolutely reserving judgment until I can see the damn thing for myself. I have no doubt it’ll be funny … but the funniest movie ever? We’ll see. Are any of y’all really looking forward to seeing Brüno: Delicious Journeys Through America for the Purpose of Making Heterosexual Male or are you already over it already?
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Yawn. I’m so over this Bruno thing. His 15 minutes are up. Just not funny.
the pose reminds me of Britney Spears cover when she was pregnant.
‘Some guys look great in heels—ze singer Pink, for example’- Sooo funny!
pretty over it but i’m hoping that it’s funny cause i’ll def make my way to see it after i hear what people think about it
Aww Trent, I loved it! It’s about time some humor was pointed at Europe…the Southern States and Brits get the sharp end of the stick all the time.
OMG XD this shit was HILARIOUS!!!!! jajajajajaj
i cant wait for this movie! i hope its as good as it can be :D
I think he’s HILARIOUS!
I cannot wait for Bruno! I admit I couldnt sit through Borat in one go…I cringed so much :D But the trailer for Bruno is hilarious, and Im loving this mag spread…isnt Isla a lucky gal? ;)
ugggh. i hate this man and everything he does. the world would be better off if he fell in a hole somewhere and was never heard from again.
The full title is actually ‘Bruno: Delicious Journeys Through America for the Purpose of Making Heterosexual Males Visibly Uncomfortable in the Presence of a Gay Foreigner in a Mesh T-Shirt’ :)
@Yoka — Whoops! I lopped off half of the title … thanks!!
Meh.
Who took the last pictures? You can see the photographer’s shadow…
other than that, I’m trying not to be over it because I do love Cohen, but wasn’t Zoolander enough?
cohen is a bloody genius! that GQ article was freakin’ hilarious hahahahahahahaha!
Cohen’s comedy makes me cringe.
Isla has to have a bizarre sense of humor and insight into a man who’s probably only serious in his sleep! I’m cautiously optimistic for the movie…
LOL!!! ANd LMAO@ what ASHLEY said!!!!! “the pose reminds me of Britney Spears cover when she was pregnant.”
AhhhhhhhhhhhhHAHAHAHAHAAHA!!!!!!!!
I don’t see the resemblance between Britney and these photos, but, uh, okay. ANYWAYS this movie looks funny and the interview had its moments… but ew, enough with the anal bleaching talk! siiiiiiiiiiiiiiiick
LOVE it! Anything Sasha does is gold to me, though…
Sacha! I always spell it wrong…dammit!
Thought this was hilarious! Loved the comments on Dan Radcliffe and Zac Efron in particular-just imagining their faces =D ! Gonna have to see this movie, although i’m sure I’ll be cringing through it all.