The world of celebrity products has just gotten a week bit bigger … after trying her hand at launching her own line of leggings, Lindsay Lohan is now making a foray into the fake tanning market by offering her own fake tanner called Sevin Nyne. Here is our first look at a new promo image for her line of fake tanner … which, I think, is meant to inspire customers to want to buy her product so that they can look like her … you interested?

Lindsay Lohan has branched out in the world of beauty and is set to launch her own line of self-tanning products next month. But the actress has been snapped on more than one occasion sporting terrible fake tan disasters. White feet, grubby fingers and a tell-tale tan moustache have all been seen on the starlet. But the Mean Girls star insists that her range is different from other fake tan products. “I have tried every product on the market and never found something that I loved. It was important to me to have a natural product that didn’t have a lot of dyes and chemicals,” she told People magazine. Lindsay’s tanning ‘mist’ – Sevin Nyne; a play on her favourite numbers – contains DHA, which is said to tan the skin without staining it. It also contains a list of ingredients that read more like pudding recipe than a fake tan product. Sevin Nyne uses caramel instead of colouring to achieve that golden glow, plus a sugar-coconut base and chardonnay extracts. “Our product has goji berry extract, which has antioxidant properties, it has a natural golden colour, it doesn’t streak and smells delicious – not like a typical tanning product,” Lindsay gushes … t’s not the first time the actress has put her name to a new product. Last year she launched a range of leggings, called 6126 – presumably more of her favourite numbers. Her leggings sold out in stores in the US, so perhaps she can work the same magic with her tanning products. Sevin Nyne will be available from Sephora.com from April 15 although it is not known whether the product will be launched in the UK.

Look … I like Lindsay and all but … of all the celebrity products on the market that I can’t imagine ever buying, fake suntanner from Lindsay Lohan has to be at the top of the list. I can’t think of anything that is less appealing. Sure, her new promo pics for this product are kinda okay but even they aren’t good enough to convince me to try her product. Is any of this working on you? After the jump, check out one more promo pic used to promote Sevin Nyne to see if you are further inspired to smear that orange Lindsay Lohan glow all over your body …

Yeah, no. Leggings, meh, I guess there’s a market for those … fake suntanner has got to be the worst idea ever. Still … I bet someone out there might be interested in buying and actually wearing this stuff. So, if you ever come upon a particularly orange person in your neck of the woods and you ask them how they achieved their fetching orange glow, don’t be surprised if they tell you they got it from a bottle of Sevin Nyne. You should also not be surprised if they tell you that they are an Oompa Loompa and they were just born that way.

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