Just like her husband before her, Victoria Beckham has been tapped to be spokesmodel for Emporio Armani Women’s Underwear and today we get our first look at the first two photos from Armani‘s new Spring/Summer ’09 season. You may recall that news broke in October that Vicki B. would be appearing in the women’s underwear campaign … and today, that campaign is finally upon us … here is the first photo:

VICTORIA BECKHAM has copied husband DAVID by stripping off for a steamy new Giorgio Armani advert. The style-conscious former Spice Girl has previously turned down offers of lingerie photoshoots after moaning she looks “really awful naked”. However Victoria looks anything but in her FIRST ever underwear shoot for the fashion house’s Spring Summer campaign. The £12million modeling deal follows the huge success of David’s eye-popping Armani campaign last summer. He caused mayhem in San Francisco when billboards of the footie star showing off his well-endowed lunchbox were unveiled. And we’re certain body-shy Victoria will cause similar waves after baring almost all. In one snap the singer-turned-designer sprawls provocatively in a polka dot design and high heels on the floor of a dimly-lit hotel room. While in another, Victoria shows off her toned physique as she sits on the edge of an unmade bed. The pictures of Victoria, shot in location in Los Angeles by renowned fashion photographers Maert Alas and Marcus Piggott, are the first in the three-year multi-million pound deal. She said: “It’s an honour to have been selected by Mr Armani to represent the Emporio Armani Underwear brand and to execute his vision with the incredibly talented team of Mert & Marcus.” While Armani himself praised Victoria as “a style icon, a dynamic lady whose influence and recognition will add great excitement to the continued international growth of our Emporio Armani women’s underwear business”.

HMMM … I must admit, VB‘s campaign doesn’t have quite the same OOMPH that hubby David Beckham‘s campaign had. I recall when we got our first look ever of Becks all squeezed into those tight little white Armani undies … his first photo sent shockwaves around the world. I don’t think that Vicki B‘s photos will resonate with the same gusto. After the jump, check out the second Armani campaign photo that features VB in her skivvies to see more …

Again, I have to say that I’m reminded by the Steven Klein photoshoot for W magazine when I see these pics of Vicki B. in her bra and panties. She looks a’ight but I just don’t think the photos have that much pizazz. But, you know, that’s fine … I gotta admit that it’s pretty brills for VB to follow in her husband’s footsteps and appear in these ads. Les Beckhams really know how to capitalize on their fame … this move was a stroke of genius, I really cannot hate. I’m sure we’ll be seeing more photos from this campaign very soon. It is my sincere wish that we’ll be seeing more photos of David Beckham in a new round of Armani Underwear ads as well … fingers and toes and all that. What do Y’ALL think of these pics? Do we like?

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