Jan 27, 2009
Avril Lavigne’s ‘Abbey Dawn’ Rears Its Ugly Head
Blech!

Yuck! When last Avril Lavigne‘s clothing line Abbey Dawn, which is sold at Kohl’s department stores here in the States, surfaced in public, it was inflicting its cruel torture on the good people of Japan at a fashion show in Harajuku, Tokyo last September. It pains me to report that Abbey Dawn has made its way back to the US and will be featured in a new ad campaign that is being shot here in SoCal this week. Here are a few photos of Avril wearing Abbey Dawn on the set of her latest promo ad photoshoot yesterday afternoon:


Yeesh … the clothes are pretty bad but WTF? is up with the beehive? It looks like Avril is getting some really, really bad styling advice from someone who appears to hate her. She looks so tragic … but, then again, I’m sure these threads are bringing her in quite a nice bit of change. In these trying economic times, I can’t blame her for capitalizing wherever she can. That said, she could try and class up the whole line, I think. The yellow outfit isn’t too wretched … she just needs to learn how to edit … and burn that beehive weave. Does any of this appeal to any of y’all?

[Photo credit: Splash News]

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40 Comments. Add Yours

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  1. wpd31 says:

    Avril is gross and so are those clothes.

  2. Cherrylips says:

    kill it with fire

  3. apples says:

    blech, not even a tweenie would wear that shit.

  4. K says:

    Okay, so I can understand this wardrobe in an “I’m-too-cool-to-give-a-shit” type way. However, Avril has manufactured these terrible garbs so that young girls can look totally disheveled and homeless—— on purpose. All these little punks want to dress different and stand out but they all look the same. Bad, and the same. Avril is a pop star not a punk rocker. Lol.

  5. nicole says:

    i dont hate the beehive lol….i gotta say after getting married and getting in touch with her girly site…i think shes cute

  6. Lo says:

    LOL KB!!!! I thought of “Whinehouse” too.

    As for the clothes.. super tacky. They look cheap.. like they would shrink and fade after one wash.. and high tops with a tie?! Haha wtf?!

  7. Edna Mode says:

    Avril…D-a-a-a-a-rling, the 60′s, the 80′s and the 90′s are over. The yellow outfit looks like “90′s grunge meets Alicia Silverstone as Cher from Clueless.” You need a new look that is certain, ok darling? You should go have a look at Banana Republic. Do you know where that is? DO YOU KNOW WHERE THAT IS!!! Whatever darling, whatever. You come and see me again soon.

  8. newsgrrl says:

    Eeeewwwwwwwww.

  9. Joanne says:

    I always thought the EARLY Avril was a fraud … A good Christian girl from Canada who scored a record deal and had her image shaped to be the ‘alternative’ to Britney and others … by record producers and stylists (to make $$$). Hence, she is older now and being herself and it doesn’t quite work! Avril seems so out of touch with how she is being perceived and what is fashionable (and I’m not just talking about the clothes). But I guess she’s getting richer.

  10. kat says:

    i think these clothes would look ok….IF THEY WEREN’T WORN TOGETHER. lol

  11. Shazz says:

    it looks shit, its like she picked out the clothes blindfolded..
    actually, she just looks like a 13year-old trying to be cool.
    oh that’s it! she reminds me of Miley, just a kid trying to be cool haha.

    but i have to agree with kat [the comment above] it might look good, when you don’t wear it like she’s doing in the pics haha.

  12. Sandy says:

    Her clothing line is pure CRAP!
    I’m 16 and wouldn’t be caught dead in those “clothes”.
    I would love to know how her line is doing so well if it’s on sale/clearance all the time
    at least that’s how it is at every mall in I’ve been to

  13. lizzy says:

    joanne – i completely agree.

    i do, however, like the yellow hat and shirt.

  14. April says:

    well, I really don’t like her at all, but I own a couple of shirts from her line. SOME things are kind of cute. I certainly wouldn’t wear all those together. I’d wear the yellow top with the denim skirt, but not with that hat. The last outfit was horrid. she looks like an emo hooker with special needs.

  15. Sarah says:

    I think Avril is cute. I like the middle pic. That stuff isnt my style and it does look like something from her past. I liked the look she had right after she got married- a little more feminine and mature- but these clothes are for specific people like the kids who piss me off in the movies by talking loudly.

  16. Whatever says:

    she is just sooo cutting edge…..blech

  17. Iris says:

    ew look how stumpy she looks in the top right pic. These clothes say wal-mart chic

  18. Danielle says:

    I agree with you, the yellow outfit is the only good one.. everything else looks like something a 14 year old would wear.. back in 2004. And I don’t dig the beehive either..wtf.

  19. jenny. says:

    everything is horrid. kids my age,freshmn, wear that and it’s embarassing to be around. too many posers.

    i like the middle, white shirt though. just the shirt.

  20. cindy says:

    I like the yellow shirt. It’s a happy color. :o)

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