Yuck! When last Avril Lavigne‘s clothing line Abbey Dawn, which is sold at Kohl’s department stores here in the States, surfaced in public, it was inflicting its cruel torture on the good people of Japan at a fashion show in Harajuku, Tokyo last September. It pains me to report that Abbey Dawn has made its way back to the US and will be featured in a new ad campaign that is being shot here in SoCal this week. Here are a few photos of Avril wearing Abbey Dawn on the set of her latest promo ad photoshoot yesterday afternoon:
Yeesh … the clothes are pretty bad but WTF? is up with the beehive? It looks like Avril is getting some really, really bad styling advice from someone who appears to hate her. She looks so tragic … but, then again, I’m sure these threads are bringing her in quite a nice bit of change. In these trying economic times, I can’t blame her for capitalizing wherever she can. That said, she could try and class up the whole line, I think. The yellow outfit isn’t too wretched … she just needs to learn how to edit … and burn that beehive weave. Does any of this appeal to any of y’all?
[Photo credit: Splash News]
Yuck. What’s worse is that this is what little tweens everywhere wear around…along with the all-around-the-eye thick, black eyeliner. They’re trying to look older, but you can spot their age a mile away just from the obscene amount of makeup and the styling of the makeup.
I personally love the clothes..though dunno whats up with that hairstyle….
and i love all the thick black eye liner :D it looks amazing and i love it <33
And Amy your like 17 right? These clothes are HORRID!
I think that beehive is just her thinking and making her brain swell…
what the hell happend to her hair she looks like an amy weinhouse impersonator
Remember last year when photos were coming out of Avril at high end fashion shows looking well put together and more mature? I guess she likes her punk, thrift store look more?!?
Well….see….she’s making it easy for me to dress as her for Halloween…you know…if this were 2003. ;)
Come on Trent, I definitely expected a “beotch stole my look!” from Amy Whinehouse!?!
Maybe some of the pieces would be ok..separately but all of the crazy stuff put together is definitely an eyesore. Avril’s stuck in the past. She needs a mayjah overhaul! But I think the yellow hat is kinda cute, no?
I work for kohls…the stuff may be ugly but sells pretty well. Most people stick to the one ugly at a time part so it doesn’t look as bad.
oh that second one is sooo bad.
Really?
“I love all the thick black eyeliner”..?
That is deffo a sign of a tween.
I agree that some pieces could look hot alone. Like the shoes, or the yellow hat. But, she certainly is appealing to a specific type of buyer.. you would think she would want to diversify.
I’m 21, and while I don’t pair all the pieces with each other, I do have a lot of Abbey Dawn clothing. I’m not too crazy about some of the newer shirts, but I definitely have a lot of the hoodies. Don’t like it? Don’t buy it.
I wouldn’t be caught dead wearing any of that. Her clothes are geared toward tween’s, so what?? Someone has to make it, right.
Just cause it’s not your style no need to bash.
Good for you Avril.
Personally, I think Av is adorable, and I love her style. No, I’m not a ‘tween’, but if I could get away with looking as cute as Avril does in those outfits, you bet your ass I’d be buying this stuff up!
Are those rain boots from her line? Cause they look a bit like Tokidoki boots, and if she’s wearing Tokidoki I’ll be very =(.
I don’t have a problem with the thrift store punk look, but she’s in her twenties, she can still look and act like a mature twenty-something who just happens to be a bit of a punk (not that she really is, obviously). She proves she can with the yellow outfit. But everything else is hideous.
the yellow one is okay.. i’d laugh at anyone wearing any of the other outfits though.
this style isn’t really popular these days..but i would wear the whole yellow outfit and the first pink shirt.
I’m 18 and that is really not what kids wear to school. Not even the freshmen.
I used to live in Hong Kong, so I can defend her a bit, saying that 1. Avril is HUGE in Asia, and 2. this does fit the asian teeny-bopper aesthetic, and 3. Kohl’s is known for cheap lines that induce vomiting. So yeah. She hit it on the nose. Otherwise, it just looks like she tried to rip off Gwen Stefani’s L.A.M.B.