The Director Of Britney Spears’s New Video Speaks


Diane Martel, the director of Britney Spears’s new music video 3, gave a quick interview to Life & Style magazine and gossed to the mag about how the whole project came about and revealed some of Britney’s involvement in production. While a release date for the vid has yet to be announced, these new comments about the music video should fuel the fire of anticipation:

The director of the video for Britney Spears’ single “3” tells Life & Style exclusively how the steamy sequence came together. “I think it’s her next sexy video,” says director Diane Martel. “It’s a very simple video for her — I don’t think you’ve seen her this much under a magnifying glass. Everything’s really strong and playful.” Britney helped with the look of the video, too. “We collaborated on the wardrobe and had meetings about hair and makeup people,” reveals Martel. “We talked a lot on the phone and met Tone and Rich — two of the best choreographers.” Martel says Britney was great to work with. “She’s so sweet and funny and so normal and down to earth. It’s really fun as a director to see her in front of the camera. She’s so creative with this stuff. The video is very simple, it’s very, very minimal. So it’s her, her, her. And she’s totally engaging every second. She really knows how to work with a camera and move. “I was really impressed, and I have worked almost with every female artist in the business,” Martel adds. Britney herself is excited about the results, posting on Twitter, “It’s gonna be hot!”

I am *very* excited that Tony and Rich are choreographing this video … it’s gonna be hot! It’s been far too long since Britney released a music video with a killer dance routine … I hope she really hits it out of the park with this vid. 3 just keeps growing on me … it’s one of those songs you can listen to on repeat. I can’t wait to see what the video looks like.


  • Tony




    I hope it’s released soon! ‘Circus’ had the choreography but it wasn’t shown. I know Britney can dance and I find her to be one of the greatest dancers out there…in her 01-04 era, no one could touch her. I still think she’s holding back and I have no idea why. I’m excited!

  • From the photos I’ve seen,I’d have to agree with the director. Cannot wait.


  • J

    She can do out of this world dancing. I will give credit to Beyonce who knows how to shake her ass – but i just find her dancing repetitive and just well, simple. Not SIMPLE but simple in terms of the type of dancing she dances.

    Britney can do it all. I mean fast, slow, sexy & all that. I still LOVE LOVE LOVE the Me AGainst the Music choreography especially the first bridge in the music video in the suit. Fast & spot on. She is GREAT!

    We all know she is holding back and her dancing isnt as good as back then – but we all know she can bring that back. I remember her after giving birth to Sean she was in a dancing studio in a light blue top dancing to ‘JUst Yesterday” an unreleased song of hers and she had the flexibility like no other for her weight and AFTER giving birth.

    I totally hope this music video proves the haters wrong. I loved Circus but i agree they cut a lot of the dancing out of it for god knows what reason. I won’t be disappointed if ‘3’ don’t have really great dancing cause it looks great anyway. But if it did… even GREATER!
    Oh and shout out to Shakira aswell. She is probably greater in using her body but not in routine choreography like Brit or Beyonce.

  • BritneySpearsQueenOfPop


  • Tracy

    She better dance in this video..and strutting around does not count.


  • waiting eagerly to watch her in action…..