Pepsi Co. Issues A Statement Regarding The New Footage Of Michael Jackson’s ’84 Accident


Yesterday we saw new previously unseen footage recently made available of the horrific burn accident that Michael Jackson suffered on the set of a Pepsi commercial that he and his brothers were filming back in January 1984. For the most part, everyone was well aware that MJ suffered an accident that left his head severely burned but, until yesterday, we had never seen exactly how the accident occurred. Today, Pepsi Cola Co. issued a statement in response to the release of that footage because, well, their commercial was the site of MJ’s accident. Here is the full text of Pepsi’s statement about the accident:

Pepsi has responded to yesterday’s appearance on the internet of footage of Michael Jackson being burned while filming an ad for the soft drink in 1984. Contacted by EW about the material, which was posted by US Weekly, Pepsi spokeswoman Nicole Bradley sent the following statement.

“We don’t know how the footage became available. Twenty-five years later, we’d question why anyone would want to share such frightening images. It was a terrifying event that we’ll never forget. We were grateful for Michael’s recovery and for the chance to continue working with him on a number of successful projects. As for Michael as an artist, his music helped us define a generation and, like everyone else, we’re deeply saddened by his passing.”

Bradley also told EW that the company is not currently attempting to get the footage taken down and that Pepsi itself may well not own the rights to the material. “We don’t know where it came from,” she says. “We don’t know what that footage is. It’s 25 years ago. We don’t know who owns it, so we have no recourse as far as I know. I can only tell you what I know. We didn’t put it up and we don’t know where it came from.”

It makes sense that Pepsi would want to express outrage at the release of the footage. 25 years later, they are being associated again with a terrible accident that severely injured the biggest pop star of our time. It totally makes sense that they would want to distance themselves from the whole thing all over again. I don’t exactly recall what their position was at the time of the accident but I don’t really remember that they were too keen to talk about it back then either. As I said yesterday, if blogging existed back in ’84 we would’ve seen this footage back then. Because the accident was such a huge event in MJ’s life, it’s natural that we would want to know exactly what happened. In the end, I don’t think that anyone should feel any ill will towards Pepsi for this unfortunate accident. If we really want to blame them for something, how about Crystal Pepsi? I mean … yeah … WTF? was that all about?


  • : ( That video was scary!

  • Sylvie

    Hey Trent leave Crystal Pepsi alone!!!! I remember that was my favorite drink when I was a little girl.

  • Jenn

    what about pepsi lite? i liked that stuff and thought the can was so cool. ok i was like 9. rude.

  • belle

    I loved Crystal Pepsi.

  • carrie

    i haven’t watched the footage. i just can’t. dead or alive, i don’t like to see to people being scarred or maimed in any way shape or form.

  • crystal pepsi ruled, sorry dude

    • @ollie — no way, Ollie. Crystal Pepsi sucked … it was worse than New Coke!!

  • babybunny

    Crystal Pepsi was my favorite thing ever! I remember there was a vending machine in the high school that sold it much after it was almost impossible to find it anywhere. I was always putting my quarters in it to get one everyday!

  • Shannon

    I loved Crystal Pepsi! I remember begging my dad to buy it..I was sad when they stopped making it.

  • Grace

    Crystal Pepsi… brings me back!
    I remember the big deal in commercials about the fact that it was clear. I think there were studies back then that showed that brown pop was more a health hazard than clear pop, which is how Crystal came to being.
    I don’t drink pop so I don’t miss it! ;-)

  • Sam RIley

    That is so mean that someone would be that heartless to release the footage of him getting burnt. It was probably some prick who was waisted at the time.

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  • Banana

    Maybe this is a stupid question, but, is Crystal Pepsi the same thing as Sprite?

  • Renee

    never heard of crystal pepsi, maybe never came to canada. all i know is i did one of those “taste tests” in the 90’s and i can sure tell the diff between pepsi and coke. pepsi’s delish and coke’s nasty. anyways….that video was shocking! makes you better understand why he would have had a wig, pain killers, plastic surgery, etc…

  • Crystal Pepsi was my drink the summer I turned 6. I remember it fondly. lol

  • Sarah

    I also cant bring myself to watch the footage out of respect to MJ and out of disgust at whoever released it. I agree with Pepsi (even though Coke tastes better) who the hell wants to watch that sort of thing?

  • Joanne

    People mocked and minimized that incident for years … After watching it and seeing his head after the fire, you can see the seriousness of it and how it may have lead to and added to Michael’s problems – especially with painkillers.

  • Ally

    Bannana — Crystal Pepsi was just Pepsi w/out the coloring and yet they somehow made it taste worse than Pepsi (which I personally find gross). I was like 7 when it came out but I definitely remember it being a big deal.

  • Catherine

    Maybe they should bring Crystal Pepsi back, now that we know that brown sodas stain your teeth. Caffeinated drinks for those who still want sparkling white teeth. I vote. yes.

  • Sylvie

    I agree with Catherine!!! Lets start a petition.