Yesterday we got to see the full set of ad campaign photos for Louis Vuitton Fall/Winter 09/10 featuring their latest spokesmodel Madonna and today we get to check out a couple of behind the scenes photos from the campaign photoshoot. Here are a couple pics of Maddy with head LV designer Marc Jacobs (with his man Lorezno Martone) on the set of the photoshoot earlier this year:
Marc Jacobs was so pleased with this spring’s Louis Vuitton campaign featuring Madonna that he was eager to do an encore. “But very quickly Marc said, ‘I want something completely different,’” related Antoine Arnault, Vuitton’s communication director. The new ingredients included a dash of Tamara de Lempicka and a soupçon of Man Ray for color-drenched images by Steven Meisel with a surreal edge, thanks to generous use of solarization, a technique of overexposure first perfected by Ray. “It gives something very graphic, more edgy” than the first Madonna campaign, also by Meisel, which depicted her as a French coquette in a Parisian bistro setting, Arnault said. The new spots, which break in a range of August titles, feature a variety of runway looks and leather goods, many in the house’s signature monogram. Asked about the impact of the first Madonna campaign, Arnault said, snapping his fingers for emphasis, “Everything she was wearing in the first campaign was sold within a few months. People came into the store saying, ‘I want the Madonna bag, the Madonna shoes.” Arnault declined to specify budgets for the fall ads, but said investments would be “flattish” versus last year. “We’re one of the rare brands to have not reduced investments,” he said. Also slated for the second half is a new campaign devoted to the Tambour watch.
As I mentioned yesterday, I’m not too enraptured by this new LV campaign featuring Madge, mainly because I’m not really feeling the Photoshopping effect added to the photos. As you can see from these behind the scenes photos, she looked fine without all the color manipulation (well, as fine as a grown woman can look while wearing bunny ears on her head). Even still … these campaign photos will be seen in fashion magazines around the world for the rest of the year. After the jump, check out one more LV F/W 09/10 campaign photo featuring Madonna was that not included in the batch we saw yesterday …
She looks like an alien … but with a stylish baby Louis Vuitton clutch. That’s fashion, folks.