Behind The Scenes Of Madonna’s Latest Louis Vuitton Photoshoot

Plus, check out another new Louis Vuitton F/W ad campaign photo

Yesterday we got to see the full set of ad campaign photos for Louis Vuitton Fall/Winter 09/10 featuring their latest spokesmodel Madonna and today we get to check out a couple of behind the scenes photos from the campaign photoshoot. Here are a couple pics of Maddy with head LV designer Marc Jacobs (with his man Lorezno Martone) on the set of the photoshoot earlier this year:


Marc Jacobs was so pleased with this spring’s Louis Vuitton campaign featuring Madonna that he was eager to do an encore. “But very quickly Marc said, ‘I want something completely different,’” related Antoine Arnault, Vuitton’s communication director. The new ingredients included a dash of Tamara de Lempicka and a soupçon of Man Ray for color-drenched images by Steven Meisel with a surreal edge, thanks to generous use of solarization, a technique of overexposure first perfected by Ray. “It gives something very graphic, more edgy” than the first Madonna campaign, also by Meisel, which depicted her as a French coquette in a Parisian bistro setting, Arnault said. The new spots, which break in a range of August titles, feature a variety of runway looks and leather goods, many in the house’s signature monogram. Asked about the impact of the first Madonna campaign, Arnault said, snapping his fingers for emphasis, “Everything she was wearing in the first campaign was sold within a few months. People came into the store saying, ‘I want the Madonna bag, the Madonna shoes.” Arnault declined to specify budgets for the fall ads, but said investments would be “flattish” versus last year. “We’re one of the rare brands to have not reduced investments,” he said. Also slated for the second half is a new campaign devoted to the Tambour watch.

As I mentioned yesterday, I’m not too enraptured by this new LV campaign featuring Madge, mainly because I’m not really feeling the Photoshopping effect added to the photos. As you can see from these behind the scenes photos, she looked fine without all the color manipulation (well, as fine as a grown woman can look while wearing bunny ears on her head). Even still … these campaign photos will be seen in fashion magazines around the world for the rest of the year. After the jump, check out one more LV F/W 09/10 campaign photo featuring Madonna was that not included in the batch we saw yesterday


She looks like an alien … but with a stylish baby Louis Vuitton clutch. That’s fashion, folks.

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  1. Ashley H

    it reminds me kinda of a cross between alice and wonderland and the movie donnie darko, no?

  2. wendell

    It’s Madonna and Louis Vuitton. If they say bunny ears are cool, then bunny ears are cool.

  3. Ally

    Ashley — I’ve been thinking Donnie Darko since first seeing these photos! The combination of the bizzaro bunny ears and the color saturation really makes me think of that movie.

  4. Haha love comparing the behind the scenes photos and the final ads. Thank heavens for Photoshop.

  5. daniel

    at least she kinda looks like MAdonna.. o Sharo the coochie-cochiie!!

  6. Paranel

    10 thumbs down. She looks like a ridiculous grandma.

  7. Lilliah

    @wendell

    …nuh-uh.

  8. javajunko

    i think the photos are awesome but i agree that the solarization of the pics was unnecessary. As for the bunny ears, i think they are cool! They are something different and original. Madonna has never been afraid to try something new and thats one of the things that makes her awesome. Madonna looks great in the pics even if she is photoshopped but who isn’t in photos now. People half her age in magazines and photos are “shopped” to death now. For a woman at her age she looks amazing and why should she not keep being Madonna. The people that make fun of her just because of her age are so small minded and like to label people and put them in a box which is pretty silly. Life shouldn’t be set by a list of rules or instructions on how you are suppose to behave or present yourself. Live life the way you want to and who cares what others think of you, there will always be haters and jealousy from people that don’t know how to be themselves or like to make themselves feel better by putting down others.

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