As you may recall, drag queen Bebe Zahara Benet was crowned America’s Next Drag Superstar on the LOGO competitive reality TV show RuPaul’s Drag Race a couple of weeks ago and now is the time for Bebe to start reaping the rewards of her win. Part of the grand prize is for the winner to appear in a national print ad for l.a. Eyeworks as the face of the designer eyewear company … and here is our first look at Bebe Zahara Benet‘s new promo photo for the company’s new ad campaign:
Bebe Zahara Benet, freshly crowned America’s Next Drag Superstar after winning RuPaul’s Drag Race, has just received the first of the many prizes her fierceness has earned. She was photographed by Greg Gorman and is the latest fabulous face in the legendary “A face is like a work of art” series of print ads for l.a. Eyeworks. Still to come for Bebe: $20,000 courtesy of Absolut vodka and MAC cosmetics, a fashion spread in Paper magazine, and a headlining gig on the national Absolut Pride tour.
Some may scoff that a simple print ad like this pales in comparison to the other prizes that are awarded in other more prominent competitive reality TV programs but the fact that we even have the opportunity to celebrate and honor drag is a huge accomplishment. Sure, the prize money may not be as much as, say, the prize money on America’s Next Top Model or Project Runway but we have to start somewhere. As some of you may be aware, RuPaul was featured in a print ad campaign for l.a. Eyeworks back in the 90′s and was, I believe, the first drag performer to be featured in a national ad campaign. After the jump, check out RuPaul‘s l.a. Eyewear promo photo and see where it all began …
Again, I think it’s pretty amazing that an artist like Bebe Zahara Benet can score a high profile gig like this based on the fact that she is a drag queen. It’s one more step on the way to full acceptance of all people. Her ad is fierce and that’s the bottom line. Kudos to l.a. Eyeworks for being a trailblazer in this kind of open-mindedness in advertising … and congrats, again, goes out to Ms. Camaroooooon!