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After enjoying a fairly successful relationship on both parts for the last decade, David Beckham has let his product endorsement contract with Pepsi Cola run out so that he can reportedly shift his focus to other of his more recent product endorsements … but I can’t help but wonder … could a deal with Coca-Cola be in the near future?

DAVID BECKHAM has canned his big money deal with Pepsi after TEN YEARS as the face of the soft drinks giant. Becks, 33, has thrilled his fans by dressing up as a gladiator, cowboy and surfer for the long-running TV advertising campaign. But the England footie hero, nicknamed Goldenballs, is now giving up his £2 million-a-year contract to focus on other work with companies such as Vodafone and Armani. Dad-of-three Becks — currently playing at AC Milan after being loaned out by his US team LA Galaxy — said last night: “I have nothing but good memories of my association with Pepsi. I’ve played a gladiator, a cowboy, a surfer, and worked alongside BEYONCE and JENNIFER LOPEZ as well as some of the biggest names in world football. I hope everyone who has seen the work enjoyed it as much as I enjoyed making it.” Pepsi hailed its work with Becks as “one of the most enduring partnerships in global brand history”. It added: “David’s football legacy will live on, and everyone at Pepsi will continue to be passionate about his success.” But the news will please the Consumer Association, which earlier this year complained to Becks that he was promoting unhealthy products to kids.

Altho pretty much all of Becks‘s Pepsi commercials aired OUTSIDE of the US, I think it’s safe to say that their partnership was truly a match made in heaven. Both sides made a lot of money in the last ten years so I’m sure they are parting ways amicably. BUT, Becks is a very savvy businessman … he would NOT be parting ways with Pepsi if he didn’t think there might be a better deal down the line. I suspect his days of pimpin’ soda pop aren’t over … I guess we’ll have to wait and see. After the jump, as a farewell to Pepsi, check out one of Becks‘s commercials wherein he plays a Wild West Cowboy fighting for a bottle of Pepsi against one of his fútbol cohorts …

Altho his acting skills leave much to be desired, I think it is always a pleasure to see Becks in television adverts. But, as I said … my guess is that he may be promoting another brand of carbonated beverage soon enough.

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