Jessica Alba has been named the official spokesperson for the famed 2009 Campari Calendar following in the footsteps of previous Campari spokesmodels Salma Hayek, Eva Mendes among others. Here are a few pics from Jessica’s new Campari Calendar campaign called Club Campari, shot by photographer Mario Testino, and some info about the new campaign:
From the press release: Campari® unveils today its 2009 worldwide multimedia campaign and Campari Calendar: “Club Campari”— set in a distinctive oceanside destination, where sensuality and temptation prevail in a sophisticated, but playful atmosphere. The “Club Campari” initiative features world-renowned actress Jessica Alba and her interpretation of “Red Passion,” captured by the lens of acclaimed photographer Mario Testino and legendary director Jean Paul Goude. The brilliant collaboration of these three notable talents resulted in seventeen snapshots, one international television commercial and a unique online experience. In addition, thirteen of Mario Testino’s shots will appear in a limited edition calendar, of which only 9,999 copies are printed and distributed internationally. “Mario’s and Jean-Paul Goude’s visions made it very easy to embody the Club Campari femme fatale,” said Jessica Alba. “It was the first time I have ever worked with Campari, Mario and Jean Paul: they make you look like you can only imagine in your wildest dreams, I am a huge fan of their work and I look forward to working with them again.” In this exciting and alluring atmosphere, Jessica Alba, as the centrepiece of the campaign, provides a provocative look into a world of sophisticated beauty. Mario Testino was selected as photographer for the Campari Calendar and print campaign for the second time, after the tremendous success of the 2007 initiative “Hotel Campari,” starring Salma Hayek. Testino masterfully found a new way to evoke Red Passion through Jessica Alba’s explosive mix of beauty, sophistication and joie de vivre. Club Campari is also interpreted through Jean Paul Goude’s dramatic creativity and imagination, which are evident in the core of the campaign and the filmed commercial. “I like to suggest desire and it is essential to me that actors perform naturally, like in real life,” said Goude. “Spontaneity is everything. The spontaneity of a speech, the right gesture, the right glance, the right movement, all add depth to the story to be told,” he explains. The Club Campari concept draws its inspiration from the most exclusive clubs on the planet: fun, cosmopolitan and social. Bob Kunze-Concewitz, CEO of Gruppo Campari, stated that, “The style, elegance and class, which differentiate Campari’s communication, focus on three fundamental themes brought to life in Club Campari: passion, sophistication and cosmopolitanism.” “Red Passion” is the “fil rouge;” the shared attribute linking each different edition of the Campari Calendar, which celebrates its tenth anniversary this year. Since the first Calendar came out in 2000, Campari has collaborated with internationally renowned photographers. Through their creative art, they have rendered the brand’s innate sensuality and passion, unique and palpable. Each Calendar star, including Salma Hayek and Eva Mendes, has succeeded in capturing Campari’s characteristics distinctively through her fascinating allure and beauty.
She looks pretty saucy in these pics … Jessica really only has a few sexy poses but Mario Testino really knows how to capture her hawtness. The pics are fun and I think Jessica makes a very great spokesmodel for the new 2009 Campari Calendar campaign. After the jump, check out a few more photos from the 2009 calendar and read a new Q&A with Jessica about this Campari campaign …
READ THE REST OF THIS POST »
RSS
Feedburner
