Jesse McCartney is releasing a new fragrance called Wanted … but unlike the normal formula of male celebrities releasing male scents, Jesse is bucking the gender trend and is offering a floral scent for his female fans. If you’re young, fun and have ovaries, Jesse McCartney wants to make you smell better. Here is the first poster advertisement for Wanted:

Fragrance marketer First American Brands Inc. has signed 21-year-old actor and pop artist Jesse McCartney to a scent deal — and the singer’s first fragrance, a women’s scent called Wanted, is due to be launched in spring. “He’s a young artist, hitting the stage right now and making a name for himself,” said Randall A. Christian, general manager of First American Brands, who noted the deal was signed in early August … Executives at First American Brands predicted the fragrance would appeal to consumers ages 21 to 30 years old. The name of the scent can be interpreted in two ways, noted Christian, either in the sense of a goal in which to aspire — or wanted, as in the case of an outlaw. The scent is slated to be launched at department and specialty store doors in the U.S. in the February-March time frame. Christian said he anticipates the scent could reach 1,800 doors in the U.S. during its first year on the market. While he wouldn’t talk numbers, industry sources estimate the scent could generate first year retail sales of about $15 million … Fragrance supplier Drom blended the scent, a development process that involved McCartney picking the final formulation. The eau de parfum features top notes of bergamot and apple, a heart of jasmine and rose and base notes of cedarwood, amber and musk. It will be available in a 3.4-oz. version priced at $55 and a 1.7-oz. size for $45. A 1-oz. version, for $20, is also planned, as is a gift-with-purchase program featuring T-shirts and sleepwear. The bottle, which was designed in-house to resemble a drop of water — or the tear of a lovesick teen — is intended to have a sophisticated feel, according to Olesya Ianovitch, marketing director for First American Brands.

I think it’s pretty ambitious to count on $15 million dollars in sales the first year out but … aim high, I always say. There are many times that I just laugh at the thought of some celebs offering fragrances with their names on them … but Jesse Mac? Yeah … I can’t see it … and I really don’t want to smell it. Are any of y’all interested in smelling like a Jesse McCartney outlaw?

PS: Does anyone else think that the Wanted bottle looks a lot like THIS? EW!

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