David Beckham’s Latest Fish Schtick
David Beckham, who has endorsed products as varied as Emporio Armani Underwear and Sharpie markers, has added a new product line to his endorsement empire — fish sticks. You may recall that a report came out in July that claimed that Becks’s paid use of GO3 fish oil vitamins was causing a bit of a stink in his romantic life with wife Vicki B. It would seem that Becks’s affiliation with the GO3 company has moved on to a new phase … they are the creators of this new “health food” product line that Becks was on hand to launch at Wembley Stadium in London this week:
Another day, another product launch for David Beckham. Fresh from helping England to victory in Belarus, the soccer star was performing at Wembley Stadium, where he launched a new healthy food range. Clutching a plate full of fish fingers, the LA Galaxy player waxed lyrical about the importance of healthy eating as he launched the GO3 range. The sports ace was joined by 250 children, who had been let out of school for a few hours, for the high-profile launch at the north west London stadium. Beckham has lent his face and signature to the brand, which has been made by Findus – who have a partnership deal with the English FA – and includes pasta, wraps and omelettes. Beckham has been blamed in the past for the rise in child obesity in the UK after appearing in ads for brands like Pepsi and Walkers crisps. He said: “As a Dad I know how hard it is to get kids to eat the right things. I also know as a footballer, how important it is to eat the right things to perform well, so I think the GO3 range is a great way to help families take some small steps to be fit and healthy at affordable prices.”
Er … I know that I’ve said previously that David Beckham could sell me anything … but I think that even *I* would have to draw the line at fish sticks. I was never really on board with those fish oil vitamins and this kinda just seals the deal for me. While I can appreciate that the fine folks at GO3 have prolly dumped a whole lotta cash in Becks’s lap to endorse their products, I think I would have to take a total pass on any of these fishy products. Get the man back in a pair of those skimpy Armani undies and then put a fish stick in his hand and then mebbe we can talk. Until then … no thanks.
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Tags: David Beckham, Go3 Fish Sticks
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October 16th, 2008 at 10:43 am
Shit if you paid me enough I would endorse anything too! I don’t blame him!!
October 16th, 2008 at 11:01 am
I dunno, I think there is something to be said for careful deliberation of product endorsement. Fish sticks? Really? Does Becks really need money from hawking fish sticks?
October 16th, 2008 at 11:12 am
It’s so out of left field too…I can see him as spokesman for Armani (he’s HAWT) and I can see him as a spokesman for anything soccer/athletic related as it’s his profession but fish sticks? Huh?
October 16th, 2008 at 11:14 am
It looks like a joke, however, we know it is not. At first glance I thought Becks was holding a cake on a platter. Then I read that it’s fish sticks, all stacked up, and imagined some fishy cake, lol. I’m so grossed out by my train of thought!
October 16th, 2008 at 11:59 am
Good point Trent. I was thinking about he already has in the bank. I was thinking more along the lines of what I have in the bank:)!!
October 16th, 2008 at 12:00 pm
shouldn’t type and talk. I meant to say I wasn’t thinking about what he already has in the bank. OOPPSSS
October 16th, 2008 at 12:36 pm
[...] [Pink is the New Blog] [...]
October 16th, 2008 at 1:40 pm
i’ve never craved fish sticks more in my life.
October 16th, 2008 at 6:16 pm
Does anyone know if anybody else that’s on the England team will be promoting these fish sticks as well since they have a deal with the English FA?
October 16th, 2008 at 10:44 pm
I’m not an avid soccer fan but reading that he was “Fresh from helping England to victory in Belarus…” makes me wonder when, if ever, I’ve read him doing this for the Galaxy. Correct me if I’m wrong but seems like he does more for his home team than the one paying him bank.
And Trent, I’m with ya’! Him in the undies with a fish stick…mebbe