Brody Jenner was on hand at Kitson in West Hollywood, CA last night for a launch event to promote the release of his new denim jeans line called Brody Jenner Jeans. Here is your first look at what the promo materials for Brody‘s new jeans line looks like:

Words fail me. I mean, Brody is my dawg and all but … I just don’t know exactly what to say about this … life-size cut out display of Brody Jenner and his low-cut jeans. I mean … HMMM. Anyone?

Here are a couple pics of Brody making his way out of Kitson after the end of the launch event:

To be honest, I’m a bit surprised he wasn’t too embarrassed to show his face after that life-size cut out display of himself was revealed … I mean … wow. Thoughts?

UPDATE: PRAISE JEBUS! This Brody Jenner Jeans thing is not real … thank the gods. I hear from a little birdie in the know that this Kitson event was staged as one of the final challenges for the contestants on Brody‘s new reality show Bromance (which is currently filming). Thankfully, the jeans line and the ad campaign have been faked for the show. My faith in Brody has been restored.

Now … if only I could figure out how to get my hands on that life-size stand-up display of Brody and his buttcrack … I’m sure I can find a nice home for it!

[Photo credit: INFdaily]