Earlier this week a new ad campaign photo for Feria haircolor by L’Oréal Paris featuring Beyoncé Knowles made its way to the Interweb and astute viewers (you know, people with eyes) noticed that Beyoncé was lookin’ much whiter than she usually looks (which isn’t white at all) and speculation began to go around that the folks at L’Oréal Paris might’ve lightened her skin tone a bit for the ad campaign. But today, E! News reports that L’Oréal Paris is categorically denying that they did any such thing. HMMM. Here is a pic of Beyoncé and the ad in question in a side-by-side comparison so that you can judge for yourself:
Looks can be deceiving. Apparently. Yesterday, a new print ad for L’Oréal Paris’ Feria hair color surfaced, featuring a seemingly paler than usual Beyoncé Knowles. Today, the French cosmetics giant is adamantly denying that it gave its longtime spokeswoman a case of the Michael Jacksons. “Beyoncé Knowles has been a spokesperson for the L’Oréal Paris brand since 2001,” the company said in a statement to E! News, after coming under withering online attacks suggesting the ad (on right, above) lightened more than just the hair color of the brand’s famous face. “We highly value our relationship with Ms. Knowles. It is categorically untrue that L’Oréal Paris altered Ms. Knowles’ features or skin-tone in the campaign for Feria’s hair color.” A rep for the 27-year-old Knowles declined to comment beyond the L’Oréal statement. The ad is appearing in this month’s Elle. So far the magazine has not said anything about possible Pantone issues.
HMM. Well there is no question that Beyoncé looks much lighter in the Feria ad to me so the question becomes, why does her skin tone look so much lighter. It’s possible that the Elle magazine printing may be the cause of the lightening but I dunno if Elle is gonna wanna take on that responsibility. I sincerely hope that this lightening is just an error somewhere along the line and it wasn’t purposely decided by someone that it would be wise to make an African American woman look lighter just to sell more hair color. Tho, we may never get a either an admittance or a solid answer one way or the other.
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She looks way better on the left pic
Photo shop.
I think that the loreal pic is photoshopped.
The bigger issue here is how bad she looks in the ad. It is a horrible photo all around. If anything this would make me NOT want to buy the product..
i didnt even notice the skin tone thing, i think its just because they dyed her hair so light that its lighteded up her skin tone. i accidentally dyed my hair blonde and omg my skin matched my hair i looked like a different person, hair color can do a lot
Okay when they talked about this on E News last night they actually showed a pic (but didn’t even point it out) from a red carpet or event where her skin tone was very similar to the ad.
And that hair color looks terrible. I’m going with a combo of makeup, lighting, and hair color making her look washed out.
Beyonce is awesome she is beautiful and a great singer i have her album dangerously in love and i cant wait to play it you rock beyonce
pretty sure it’s just a matter of lighting/makeup, not to mention the hair color itself. changing your hair to a significantly lighter color and warmer tone will definitely change your skintone appearance too. i bet if you find a pic of beyonce with similar hair color her skintone would match much closer than the pic of her with dark hair.
Maybe since JayZ has been keeping her under lock and key, she hasn’t been out in the sun much and is getting pale!
Hah! I really think it could even be the hair color that makes the skin appear lighter, as well as what she is wearing.
http://img.thesun.co.uk/multim.....91180a.jpg
http://info2know.files.wordpre.....eyonce.jpg
Just a couple of examples where she looks more similar to the lighter picture than the darker. It is rare that we see Beyonce with dark brown/black hair. It is almost always golden/light brown, which accentuates her naturally light skin.
It’s just a case of Photoshop. Someone was adjusting the levels to get the hair color perfect, and they were too lazy to de-select Beyonce’s face and neck. No racist conspiracy. Case closed.
I think she looks so much better with darker hair! The blond hair looks fake!
A different hair color makes your skin look lighter or darker… when my hair is black I look EVEN whiter than I already am… and I think that they would admit to it after being called out on it.
She’s been doing chemical peels and/or laser resurfacing… After a long period of time, it will lighten skin tone – it removed pigment.
It does look like some of the (usual) chocolate brown of her skin tone has been replaced with a golden brown. Either way, I wonder if this will have any effect on sales for L’Oréal Paris, better or worse.
I’ve looked at the other links provided and she looks nothing like what she looks like in the add. Even when her hair is really light.
Even when they use black people in adds. It’s always the lighter skinned people of color that are chosen. Or the darkest person they can find. But Beyonce is a naturally lighter-skinned person of color. And I noticed it more in her video for “Ring The Alarm” where she is crying. At the point she looks exactly like the add.
I don’t believe that they lightened her skin. She is usually tanned and when people see her in pictures with her natural skin color it seems to be catching them off guard. But they need to stop the madness.
And that hair color is gross. If they want you to buy a product. They should put out the best possible image they can. And this picture is not it.