Who Wants To Dress Like Avril Lavigne?
Last weekend we got our first look at Heidi Montag’s new Club Collection from her Heidiwood for Anchor Blue clothing line and today we get our first look at another clothing line from another celeb-type person. Avril Lavigne has teamed up with Kohl’s to offer a line of clothing called Abbey Dawn that is “inspired” by Avril’s fashion sensibility. Essentially, a line of faux punk clothes at affordable prices … just in time for your Back to School shopping needs. In fact, Kohl’s teamed up with a bunch of other musicians for other clothing lines inspired by those folks as well. Here are a few pieces from Avril’s Abbey Dawn line:
Kohl’s Department Stores today announced its 2008 back-to-school marketing campaign designed to appeal to a cross-generational group of shoppers. The campaign will be “Inspired by the Artists…worn by you.” The campaign will feature strong-performing juniors’ and young men’s denim brands connected with relevant musical artists, including: Lenny Kravitz and Levi’s; Avril Lavigne designing Abbey Dawn; Hayden Panettiere and Candie’s; Plain White T’s and Urban Pipeline; The Red Jumpsuit Apparatus and Tony Hawk; and Vanessa Carlton and So. The cross-generational program is designed to appeal not only to teens, but also to mothers, as both groups influence purchasing decisions. Denim will be the common thread throughout the “Inspired” campaign. “The ‘Inspired’ campaign is an idea that taps into the dynamic convergence between fashion, music and culture,” said Julie Gardner, executive vice president and chief marketing officer for Menomonee Falls-based Kohl’s Department Stores.
Calling all complicated SK8R Girls, THESE fashions are for YOU! Clearly the pink capri sweats are the perfect things to wear for every occasion … especially if you want people to throw rocks at you :)
Tags: Abbey Dawn, Avril Lavigne, Kohl's
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July 19th, 2008 at 5:01 pm
My sweet god in heaven, never.
July 19th, 2008 at 7:56 pm
Haha this is funny. Today I went and bought school shoes for my 5 year old and I swear they were designed by avril lavigne. Black with pink hearts and skulls. They were 50% off and kids grow so fast. She’ll be rocking the punk rock style for sure!
July 19th, 2008 at 9:40 pm
I feel so badly for the residents of Abbey Dawn Road, which the line is inadvertently named after (something along the lines of Avril’s dad passed the road – which is East of Kingston, Ontario, which itself is East of Napanee – every day on his commute, and he called Avril “Abbey Dawn” as a nickname when she was young… It’s a lovely road and a nice area, but it’s forever tainted by this crap, now! Bah.
That’s a whole lotta cheap lookin’ crap, right there. What happened to Avril’s 15-minute glam stage?
July 20th, 2008 at 7:15 am
those are the most god awful pants i have ever seen in all my life! why would anybody buy these?? it’s just really baffling to me.
July 20th, 2008 at 8:51 am
I’m sorry Trent, but the “complicated Sk8r girl” joke has been done so many times, it’s getting old. And I think that stuff is cute, I’m going to be checking it out soon.
July 20th, 2008 at 9:29 am
why do you have to apologize? if you like the stuff, rock it out! while the “sk8r” joke has been done before i just couldn’t possible say that these clothes are “the best damn thing” ;)
July 20th, 2008 at 4:47 pm
Lol! Trent, you’re my hero.
July 20th, 2008 at 8:15 pm
I’m sorry, but it absolutely terrifies me that kids might consider these clothes stylish. What is the world coming to?
July 21st, 2008 at 8:26 pm
Stop hating! and stop being pissy that she’s doing her thing! She’s working it and she’s big now. don’t throw stones at what’s in. learn to live with it cause she’s going to stay for a long, LONG time.