Jul 11, 2008
Josh Hartnett Is The New Face Of Armani ‘Diamonds’
The sweet smell of success

Josh Hartnett was on hand at the Gramercy Park Hotel earlier today for a luncheon in honor of his being named the new face of Emporio Armani Diamonds for Men fragrance … here are a few pics of the lad at this afternoon’s event:


When I think “good smell”, my mind doesn’t necessarily go right to thoughts of Josh Hartnett … but I think he might be a good spokesperson for the fragrance. After the jump, check out a preview of one of his ads for the cologne …


You know, he’s good-lookin’ enough to handle his own campaign like this … this might be a nice fit for Armani. Becks can handle their bulge needs and Josh can handle their smell needs. Perfect!

[Photo credit: Wireimage]

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6 Comments. Add Yours

  1. Dustin says:

    He looks like he smells like sweaty feet

  2. Prieta_Linda says:

    I’m holdin out for better photos…From my angle…he looks cross-eyed and dirty…neither are screamin “BUY ME”.

  3. brooklyn lew says:

    Whats with that facial hair? It looks like a weak attempt that a 15 year old going through puberty makes to grow a stash. This makes me NOT wanna wear those diamonds. Someone tell him to stick to making shitty movies.

  4. Sara says:

    That 3rd pic with the gold Wayfarers is reminiscent of Heath Ledger.

  5. pooneck says:

    ad photos suck. luncheon photos are hot even with the lourdes stache. he is yummy.

  6. SeanJay says:

    The Lourdes stache?? That’s cold blooded, but to funny. LOL

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