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Josh Hartnett was on hand at the Gramercy Park Hotel earlier today for a luncheon in honor of his being named the new face of Emporio Armani Diamonds for Men fragrance … here are a few pics of the lad at this afternoon’s event:

When I think “good smell”, my mind doesn’t necessarily go right to thoughts of Josh Hartnett … but I think he might be a good spokesperson for the fragrance. After the jump, check out a preview of one of his ads for the cologne …

You know, he’s good-lookin’ enough to handle his own campaign like this … this might be a nice fit for Armani. Becks can handle their bulge needs and Josh can handle their smell needs. Perfect!

[Photo credit: Wireimage]