Jessica Alba Is The New Face Of Campari For 2009

Raise your glass

Jessica Alba has been named the official spokesperson for the famed 2009 Campari Calendar following in the footsteps of previous Campari spokesmodels Salma Hayek, Eva Mendes among others. Here are a few pics from Jessica‘s new Campari Calendar campaign called Club Campari, shot by photographer Mario Testino, and some info about the new campaign:


From the press release: Campari® unveils today its 2009 worldwide multimedia campaign and Campari Calendar: “Club Campari”— set in a distinctive oceanside destination, where sensuality and temptation prevail in a sophisticated, but playful atmosphere. The “Club Campari” initiative features world-renowned actress Jessica Alba and her interpretation of “Red Passion,” captured by the lens of acclaimed photographer Mario Testino and legendary director Jean Paul Goude. The brilliant collaboration of these three notable talents resulted in seventeen snapshots, one international television commercial and a unique online experience. In addition, thirteen of Mario Testino’s shots will appear in a limited edition calendar, of which only 9,999 copies are printed and distributed internationally. “Mario’s and Jean-Paul Goude’s visions made it very easy to embody the Club Campari femme fatale,” said Jessica Alba. “It was the first time I have ever worked with Campari, Mario and Jean Paul: they make you look like you can only imagine in your wildest dreams, I am a huge fan of their work and I look forward to working with them again.” In this exciting and alluring atmosphere, Jessica Alba, as the centrepiece of the campaign, provides a provocative look into a world of sophisticated beauty. Mario Testino was selected as photographer for the Campari Calendar and print campaign for the second time, after the tremendous success of the 2007 initiative “Hotel Campari,” starring Salma Hayek. Testino masterfully found a new way to evoke Red Passion through Jessica Alba’s explosive mix of beauty, sophistication and joie de vivre. Club Campari is also interpreted through Jean Paul Goude’s dramatic creativity and imagination, which are evident in the core of the campaign and the filmed commercial. “I like to suggest desire and it is essential to me that actors perform naturally, like in real life,” said Goude. “Spontaneity is everything. The spontaneity of a speech, the right gesture, the right glance, the right movement, all add depth to the story to be told,” he explains. The Club Campari concept draws its inspiration from the most exclusive clubs on the planet: fun, cosmopolitan and social. Bob Kunze-Concewitz, CEO of Gruppo Campari, stated that, “The style, elegance and class, which differentiate Campari’s communication, focus on three fundamental themes brought to life in Club Campari: passion, sophistication and cosmopolitanism.” “Red Passion” is the “fil rouge;” the shared attribute linking each different edition of the Campari Calendar, which celebrates its tenth anniversary this year. Since the first Calendar came out in 2000, Campari has collaborated with internationally renowned photographers. Through their creative art, they have rendered the brand’s innate sensuality and passion, unique and palpable. Each Calendar star, including Salma Hayek and Eva Mendes, has succeeded in capturing Campari’s characteristics distinctively through her fascinating allure and beauty.

She looks pretty saucy in these pics … Jessica really only has a few sexy poses but Mario Testino really knows how to capture her hawtness. The pics are fun and I think Jessica makes a very great spokesmodel for the new 2009 Campari Calendar campaign. After the jump, check out a few more photos from the 2009 calendar and read a new Q&A with Jessica about this Campari campaign …


What sparked your interest to appear in the Club Campari Campaign?
I was excited to do the Club Campari campaign because I think it’s a great drink and a such a classy brand to be associated with. I had seen Salma’s [editor’s note: Hayek] collaboration with Campari and I thought it was really stunning. Mario shot it, and he is by far one of the best photographers in the world. I just thought it would be a lot of fun!

Was it your first time working with Mario Testino? / How was the experience?
It was the first time I’ve ever worked with Mario and it was such a pleasure: he’s amazing! He makes you look like you can only imagine in your wildest dreams, he makes that a reality! I am a huge fan of his work. I have followed him for as long as I have been into fashion, which is since I was probably 12: he makes all women look iconic.

Which was the most challenging shot for you?
The most challenging shot with Mario was probably the one where I had to stand in high heels in an evening gown, at the end of a diving board, while someone was jumping in the water and splashing me. I felt a little off-balance, but it was very fun!

How did you bring life to your Club Campari character?
It was very easy to bring life to my Club Campari character: I am a mom now, and I’m usually in comfortable clothes, and being able to play out this sort of bombshell: Mario’s and Jean-Paul Goude’s visions made it very easy to embody that sort of femme fatale/screen siren. Also, being surrounded by Brazilian models made it even easier!

What does Red Passion mean to you?
Red Passion is sensual, fire-y, complex, bold and lustful, but still sophisticated and classy. I think Club Campari embodies all of that. Mario and Jean Paul were perfect to capture the essence of this campaign: their work always has a sensuality and a passion- always kind of walking a fine line with being naughty.

What has been your overall experience of Club Campari?
My overall experience working with Club Campari is: let’s do it again! I’ve had a great time. Like I said, Italy is definitely one of my favourite countries in the world and Campari is a great drink: very chic and sophisticated and I’m so happy to be the new face of the Campari international Campaign.

Do you drink Campari? What is your favourite cocktail?
My favourite way to drink Campari is definitely with orange juice: it’s very refreshing, and it’s perfect before dinner.

Who are your role models?
From women like Eve Ensler, an amazing poet, women’s rights activist, and definitely one of my heroes, to my grandmother. She had 5 children, ran a restaurant and put my grandfather through college, and did everything. She was a powerful and strong woman. I have always been very close to her.

What would you suggest to young girls aspiring to start an acting career?
Young women who are aspiring to get into acting should know that you have to love what you do. You have to really appreciate the craft and you have to be able to work really hard and sacrifice a lot. Educate yourself; watch old, good movies, watch as many classics as possible and find the true art in telling stories because it’s not about fame and money.

Do you support any charity projects?
I support quite a few charities. One of them is Eve Ensler’s Vagina Monologues, which raises awareness for domestic violence and cruelty towards women. Another is Keep a Child Alive. Alicia Keys is the ambassador and it’s based out of Africa. They provide anti retro viral medicines to women and children with AIDS. These are two charities that I feel very strongly about.

I gotta say, this has to be the most interesting interview that Jessica Alba has ever done … she never gets these deep when she talks to magazines. In any event, Jessica looks pretty smokin’ in these pics … I like the Malibu feel of the photos … there’s an old school Hollywood glam feel to them. What do y’all think … is Jessica the right person for the new Campri campaign? Do y’all like these pics?

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  1. OMG Jessica Alba looks so stunning and hot in these ads! WOW!!

  2. Avi

    UGH! I can’t stand her and her comments about being a Latina woman..and a Mother. She once said she doesn’t want to be Honor’s best friend. That was very strange–I would think most Mom’s would want to be their child’s best friend AND their Mom all in one. Plus, she made some weird comments about being Latina. I’m not Latino, but I still found her comments to be lame. She seems to have no pride in who she is. She’s pretty, yes. World’s most gorgeous woman? I don’t think so.

  3. ab

    campari needs a copy editor … ‘fire-y’? try ‘fiery’. I will sign up for the job, but only if they pay me in cocktails.

  4. Mr. Gyllenhaal

    SHE LOOKS DAMN GOOD!!!!

  5. Panti Christ

    top two photos for me = eh
    bottom two photos for me = YAY

  6. christine

    idk she doesn’t do anything for me. yeah she is attractive but i don’t think she is as pretty as other people, and herself, thinks she is

  7. Bleeding Ears

    Hubba Hubba!

  8. Bleeding Ears

    I’m running out right now to buy some Campari

  9. hm

    Where do I pick up this calendar?

  10. Lula

    Have any of y’all actually tasted Campari? Yuck (IMO)

  11. PixieBassline

    IT smiles!

  12. Katie

    LOL Pixie! And yeah, J. Alba is pretty but if only she weren’t so stuck up! No amount of beauty in the world could make up for a mean heart. Also.. I agree, pretty.. but most gorgeous woman in the world? Far from it.

  13. Joanne

    She has never struck me as being stuck up or mean – I honestly don’t get why she provokes such responses from people? and I think she is gorgeous.

  14. Elkay

    She looks fantastic, better than ever. And so curvy! Her waist is tiny but her boobs and butt are like BAM! but in a good way :)

  15. Bjorn

    The pic of her holding up her hair looks awfully a lot like Kylie Minogue’s Red Blooded Woman cd cover shoots…or is it just me?

  16. Sarah

    Yep, that makes sense. When I think of booze, I like to think of young mothers. Makes the day go by faster when you have kids.

  17. Toniqua

    @ Avi

    Jessica said she did want to be Honor’s best friend because she didn’t want her to get away with stuff all the time because she knows Cash would not punish her if she did something wrong!

    You are just fucking with her words!

    You are an @sshole!

    Jessica looks great as usual!
    I like the one where she has the white swimsuit on!

  18. Donna

    She is Such A BITCH!!!!!!!!

  19. Toniqua

    Donna You are a BITCH TOO!

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