After grossing approximately $7 million dollars in midnight screenings alone, Twilight went on to gross $35 million dollars in just its opening day yesterday (the movie only cost $37 million to make). At the rate that the movie is making money this weekend (the estimation is that it could make somewhere in the area of $75 million over Friday, Saturday and Sunday), it is deffo on track to not only be the #1 movie at the box office but is sure to make enough money to ensure that the sequel, New Moon, can be made. As a result of all this money-making at the box office, the movie studio sent out a Thank You letter to fans which, supposedly, comes from principal stars Kristen Stewart and Robert Pattinson themselves:
Bigger than the latest Indiana Jones. Bigger than the biggest James Bond. That’s how big Twilight was yesterday. The $37 million vampire flick, expected to have a killer opening day, had a monster opening day, grossing an estimated $35 million, Exhibitor Relations reported. One-fifth of that gross, or $7 million, came from Friday midnight screenings. The box-office tracking firm said a $75 million Friday-Sunday gross was now a possibility. Going into Friday, $60 million was considered the movie’s best-case scenario. When the counting’s done, Twilight’s Friday take may rank as the 14th or 15th biggest opener of all time, having surpassed the debuts of Indiana Jones and the Kingdom of the Crystal Skull ($25 million) and Quantum of Solace ($27 million), to name two recent blockbusters.
Oh yeah, this is pretty much what I expected. Despite the negativity and some bad reviews, I was fairly confident that the rabid Twilighters out there would ensure that this movie enjoyed a boffo weekend at the box office. Did anyone really doubt that New Moon would be made? C’mon, now. Alls I know is that the Twilight Saga franchise has officially gotten underway. There will be loads of tween vampy angst to be had in movie theaters for years to come. You have been warned.
So … how much of this weekend’s box office take do y’all think will be repeat business? Have any of y’all seen (or plan to see) the movie more than once this weekend?