Jessica Simpson Wants You To Drink

The more beer you ingest, the better she sounds?

Earlier today I posted a newslink regarding Jessica Simpson‘s new gig as a beer spokesperson … and now we have our first look at the new ad campaign for Stampede Light Plus beer:


Jessica Simpson is now selling beer. The singer and actress has signed on as spokeswoman for Stampede Light Plus, made by Dallas’ Stampede Brewing Co. Simpson will appear in ads in stores for the beer and is taking a 15% stake in the brewer. The Dallas Morning News says terms were not disclosed. Lawrence Schwartz, Stampede’s president and chief executive, says Simpson is the now face of the brand. Simpson said in a statement that as an entrepreneur she’s “always looking for ways to diversify my portfolio with good ideas and good people.” Stampede Light bills itself as a beer for active people.

UHHH … is it just me or does anyone else think this is a horrrrrrible idea. I get that Jessica is trying to break into the Country Music market but does that mean she has to become a beer spokesperson? Trust me, I like beer but … I dunno … something about shilling for booze seems a bit … trashy. Olympic athletes score campaigns for healthy breakfast foods and poor Jess is trying to get people to drink “beer for active people”. This whole thing just smells like a Papa Joe Simpson idea … to me, it just fees like a really bad idea. Thoughts?

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  1. parkie

    Not only is it a HEINOUS idea, she looks like a trashy slut in the photo. Can someone PLEASE tell her the pout thing is SOOO lame? She is a disaster.

  2. Nat

    She is soo much prettier when she’s smiling. :/

  3. Nat

    And is it just me or does she look like Fergie here?

  4. Michelle

    Why on earth do we have to be subjected to her boob peaking out of her shirt? She looks high and trashy

  5. This makes me *not* want to hunt this beer down and try it. Of course, she looks pretty drunk in the ad, so perhaps she’s trying some of it herself… and vitamin-infused beer? Doesn’t sound good at all – as a beer drinker, I’m offended on many levels.

  6. Amber

    Okay, she totally looks like she was trying some of the beer herself. She should have waited until after the picture was taken, cause she looks like crap!

  7. Mr. Gyllenhaal

    Can’t she ever look normal? Why does she always have to try so hard?

  8. Froggie2004

    She looks DRUNK already!!!

  9. Julia

    Wait, the line is “Be SMART” and they’re using Jessica Simpson?!

  10. Suzie

    Thank GAWD I’m not the only one that things this is a horrid ad. I agree, she looks tatered and the whole thing is hideous! I almost feel sorry for her.

  11. JJ

    Fine, but is it as good as “Samuel L. Jackson’s” beer (a la Dave Chappelle?) LMAO

  12. PixieBassline

    She looks like she ate a sheet of acid before the hayride….

    man – they could’ve picked a better picture AT LEAST….

    Britney would’ve been a better postergirl for some beer, I’d think.

  13. Soleil

    Seems like she is about to vomit.

  14. TJ

    Honestly… she looks like such a wannabe in all her new pictures. Yes… we GET that you’re wanting to try your hand at country music, but do you HAVE TO WEAR THE HAT and the BOOTS and the lame BUTTON DOWN SHIRTS?!?!? seriously?

    Oh boy, this girl tries too hard.

  15. G

    fergie–ha so true

  16. megan

    I think the picture would be good if her mouth was closed. I’m begining to think she cannot breathe through her nose. As for being a spokeswoman for beer…I dont think the girls tried beer…let alone vitamin beer.

  17. debho

    Nat, I thought it was Fergie too until I read further. lol
    Poor Jess, she just can’t seem to get it right can she? Terrible style, terrible photo. And worst of all…terrible product for her to try and sell. Beer? Seriously? I thought she was supposed to be putting across the wholesome (yet sexy!), Christian type of gal. Toothpaste would have been a better product to try and flog off.

  18. liz

    Preacher’s daughter using sex to sell beer to compliment her “down home” country image that was developed by image consultants in Los Angeles. mmmmm. Smells pretty bad to me. Wonder how much Papa Joe sold her down the river for this time.

  19. Lulu

    @TJ. Dude, she was probably styled by someone else for the shoot.

    While I am a Jessica fan, the picture is horrible… uck. sigh. and she needs to fire her publicist.

  20. Lana

    OH LORD, Can the girl CHEAPEN herself anymore?

  21. I find a lot of irony with this ad. She’s not know as the sharpest crayon in the box and they are marketing their beer as “smart” with her photo? I can’t figure out if they are trying to insult their own product or what.

    *Seriously, she actually might be intelligent, but no one thinks Einstein when they see her. Just not the vibe she gives off, you know?

  22. Michelle

    As mentioned above…can this girl once take a picture without a. the pouty trout lips and b. the ever present boobage?!

  23. carrie

    this look screams porn star. not good.

  24. LOVECarrie

    LMAO! OK, so I hate to make the comparisons, but sometimes they make themselves. Carrie Underwood dated Romo, sings country (extremely well, and yes I’m biased!) and promotes Vitamin Water….for someone who claims that she’s not trying to copy Carrie…Jessica ain’t doing so good! Serioulsy, though…VitaminBeer? WTF is she thinking?!

    And what’s with the fancy words? “Diversify my portfolio?” With what…colored note cards?

  25. Sara

    i wouldnt buy anything with her troll face promoting it. Its extremely trashy, and kind of a last ditch effort to save her foundering (hah!) career, if she ever really had one.

  26. TJ

    Lulu: I’m aware that she was styled by someone else for this shoot… but what about when she got off the plane looking all wannabe-cowgirl-ish? I just think it’s so sad that’s she’s cheapened herself so much… poor girl probably thinks she looks sexy lol

  27. Joanne

    Oh no … We are watching her decline …

  28. A

    I’m starting to think that this isn’t for beer but for porn…

    She looks HORRID! Who in their right mind would say otherwise?

  29. Lexie

    Heidi Montag would have done this better. haha Thats saying alot.

    The pout looks rediculous.

  30. Jill

    Lame…

  31. Meme

    So she built her recent career on telly as being the lovable simpleton on Newlyweds and now she’s advertising ‘smart beer’????? Doesn’t make any sense to me

  32. Kelly

    Whatever all you haters. If I looked like that, I’d be walking around with my boobs hanging out too.

  33. LadyVA

    I love Jessica Simpson but she’s trying too hard, this whole beer thing (ad included) is too trashy for words, and she desperately needs new management. I mean, the girl has just as much talent as the rest of these pop tarts out here but she’s never been marketed properly. It’s a crying shame. I mean, her dad could really take lessons from Beyonce’s dad. If you’re going to pimp out your daughter, that’s the way to do it.

  34. Bey

    I guess I’m in the minority, I think she looks good. Makeup is done well, I like the skirt/ hat. The only thing I don’t like is the shirt. But yea I think she looks good here.

  35. Ashlee

    Put your boob away. Close your mouth. Stop trying to be Carrie Underwood. Return to obscurity. Thank you.

  36. Michelle

    why do all these women who pout (the olsen’s, JLo, etc) all look like they are farting? IS it just me, or does she just look like she let out the best far ever?

  37. Ella

    *shrug* I’ve always considered the Simpsons as sell-outs. But, she looks like she’s selling rodeo porn-if that’s even a thing….

  38. cassandra

    OK…I like Jessica Simpson. I think she has a great voice, and I’m all for her getting into the country thing…I think she’ll be good at it. What I don’t get is the pout. Why can’t she just smile every once in a while…or, better yet, all the time. The pout does nothing for her, and neither will promoting beer. I get that she needs to get back into the public eye but there has got to be a less trashy way to present the image that she should be presenting.

  39. Sara

    I think it gets a lot harder to smile when you keep getting lip injections…

  40. yourmom

    Sara, you are so right, she needs to stop with the lip injections already.

  41. beth

    Bad photo, yes she does look like Fergie.

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